Social Media Manager

About the Role

Can you spot the story behind a vintage find, turn a new arrival into an engaging video, and make viewers feel welcome when you go live?

We're seeking a creative, enthusiastic, and self-motivated Social Media Specialist to bring Warrior Creek Mercantile's personality to life online and inspire people to visit, shop, and return.

As our Social Media Specialist, you will take ownership of our daily social media content, including planning, photography, video creation, publishing, community engagement, and performance reporting. You will also be responsible for planning, promoting, hosting, and following up on live selling videos.

Working with the owners, store leadership, merchandising team, and marketing partners, you will turn business priorities into timely, engaging content that connects with customers and encourages them to shop.

This is a hands-on, creative position that requires regular time in the store capturing merchandise, creating videos, interacting with staff and vendors, and showcasing what makes Warrior Creek Mercantile special.

We're looking for someone who brings ideas to the table, anticipates opportunities, and takes initiative without needing constant direction. The ideal candidate enjoys both the creative and organizational sides of social media and understands that great content should contribute to business growth.

Success will be measured through consistent content delivery, meaningful customer engagement, website activity, and measurable shopping results.

Key ResponsibilitiesContent Creation & Social Media Management

• Develop and maintain an organized content calendar aligned with new arrivals, seasonal merchandise, promotions, and store priorities.
• Capture attractive product photography and engaging videos throughout the store.
• Create and edit short-form videos, Instagram and Facebook Reels, Stories, product features, vendor spotlights, and other engaging content.
• Write compelling captions and calls to action that reflect Warrior Creek Mercantile's personality and encourage customer engagement.
• Publish consistent, high-quality content on Facebook and Instagram.
• Identify opportunities to highlight merchandise, unique finds, and the people and stories behind our business.
• Stay current with social media trends, platform updates, and creative content ideas.
• Repurpose existing photography and video footage into additional content.
• Maintain an organized library of photographs, videos, captions, and reusable content.

Live Selling & On-Camera Content

• Plan, promote, and host regularly scheduled Facebook and/or Instagram Live videos.
• Present merchandise, introduce new arrivals, demonstrate products, and interact confidently with viewers.
• Prepare featured merchandise, pricing, talking points, and equipment before each live video.
• Answer viewer questions and provide clear instructions for purchasing featured products.
• Coordinate with store employees to verify merchandise availability and follow up on customer inquiries.
• Repurpose live-video highlights into Reels, Stories, and other promotional content.

Customer Engagement & Collaboration

• Monitor and respond to social media comments and messages during agreed working hours.
• Engage with followers in a friendly, professional manner that reflects WCM's welcoming atmosphere.
• Coordinate with store leadership, vendors, and marketing partners to ensure accurate and timely content.
• Verify product information, pricing, availability, and promotional details before publishing.
• Support the social media promotion of store events, sales, and special activities.

Organization, Initiative & Accountability

• Independently manage daily social media responsibilities and meet established deadlines.
• Proactively identify content opportunities, recommend creative ideas, and develop plans to execute them.
• Anticipate upcoming merchandise arrivals, seasonal promotions, and content needs.
• Take ownership of projects from initial concept through creation, publication, and evaluation.
• Communicate proactively with store leadership regarding priorities, needs, and progress.
• Track content performance and provide regular updates on engagement, inquiries, website visits, and shopping activity.
• Use performance results and customer feedback to recommend improvements.
• Maintain a reliable, organized content process that minimizes last-minute requests and the need for constant oversight.

Qualifications & Requirements

• Previous experience creating and managing social media content for a retail business, boutique, or consumer-focused brand is strongly preferred.
• A portfolio demonstrating social media content you personally planned, created, edited, or managed, including examples of short-form videos or Reels.
• Experience using Facebook and Instagram for business marketing, including an understanding of each platform's features and audience.
• Confidence and willingness to appear on camera and regularly host live selling videos are required.
• Ability to capture high-quality photographs and videos using a smartphone and basic photography equipment.
• Experience editing videos using CapCut or comparable editing software.
• Strong writing skills, creativity, and attention to detail.
• Excellent organizational and time-management skills.
• Ability to manage a content calendar and consistently meet deadlines.
• Understanding of social media analytics and how content performance relates to customer engagement and business goals.
• Professional judgment when representing the business online and interacting with customers.
• Ability to work independently, prioritize responsibilities, and follow through without constant supervision.
• A proactive mindset with the confidence to suggest new ideas and take initiative.
• Willingness to learn about our merchandise, vendors, and customers.
• Availability for regular on-site content creation, scheduled live videos, and agreed Saturday coverage.

Experience with boutique retail, antiques, home décor, apparel, product marketing, or live selling is a plus.

What Success Looks Like

The right person will help Warrior Creek Mercantile maintain an engaging, consistent, and recognizable social media presence.

Success in this position means:

• Social media content is created and published consistently according to an approved calendar.
• New arrivals, merchandise, promotions, and store activities receive timely, attractive coverage.
• Reels and videos are creative, professional, and engaging.
• Live selling videos take place consistently and provide customers with an enjoyable, easy-to-shop experience.
• Social media reflects the warmth, personality, and unique merchandise of Warrior Creek Mercantile.
• Customer comments, messages, and inquiries receive timely, helpful responses.
• Social media activity generates measurable customer interest, website traffic, and shopping results.
• Content performance is reviewed regularly and used to improve future efforts.
• The social media process operates smoothly, with clear communication and minimal need for day-to-day direction from ownership.

Schedule

• Employment Status: part-time
• Regular on-site availability is required for photography, video creation, and live selling.
• Scheduling flexibility may be available for editing, content planning, and administrative responsibilities.
• Availability for scheduled live videos and occasional Saturday coverage will be discussed during the hiring process.