Mid-Market Account Executive

Mid-Market Account Executive

FranklinCovey is the world's most trusted leadership and organizational performance partner that gives strategy the human edge. We help organizations achieve the breakthrough results that matter most. Using proven, principle-centered frameworks and practices, we build high-trust leaders, teams and cultures and help clients translate strategy into consistent execution. For more than 40 years, we have tested this approach with thousands of clients from Fortune 100 companies to educational and government institutions, providing professional services across 160 countries.

The Mid-Market Account Executive is responsible for driving new business development with Mid-Market accounts—organizations with between 500 and 5,000 employees. This role focuses on identifying potential clients, managing the sales process, and closing deals to meet and exceed revenue targets. The Mid-Market Account Executive will play a critical role in expanding our client base and establishing long-term relationships with key decision-makers in growing companies.

Essential Job Functions

• Lead Generation: Identify and target potential Mid-Market clients through various lead generation strategies, including networking, referrals, and market research.
• Sales Process Management: Drive the entire sales cycle from initial contact through to closing, ensuring alignment with client needs and company objectives.
• Client Engagement: Develop and nurture relationships with key stakeholders and decision-makers within Mid-Market accounts to understand their needs and present tailored solutions.
• Solution Presentation: Demonstrate the value of our products or services through effective presentations and proposals, addressing client-specific challenges and opportunities.
• Market Intelligence: Stay informed about industry trends, competitive landscape, and emerging opportunities to enhance sales strategies and approach.
• Collaboration: Work closely with internal teams, such as marketing, product management, and customer support, to ensure a seamless client experience and effective solution delivery.
• Reporting and Documentation: Maintain accurate records of sales activities, pipeline status, and forecasts using CRM systems, providing regular updates and insights to management.

Basic Qualifications

• Bachelor's degree in Business Administration, Marketing, or a directly related field
• 3+ years of B2B sales experience

Preferred Skills & Experience

• 3+ years of experience focused on acquiring and managing Mid-Market accounts
• Proven track record of meeting or exceeding sales targets and closing deals within the Mid-Market segment
• Strong understanding of sales processes, methodologies, and best practices
• Excellent communication, negotiation, and presentation skills
• Ability to build and maintain strong relationships with key decision-makers
• Experience in subscription, SaaS, professional services, or learning and development
• Proficiency with CRM software (e.g., Salesforce) and sales analytics tools
• Strong problem-solving skills with a strategic mindset and the ability to adapt to evolving market conditions
• Demonstrated success in managing multiple accounts and projects simultaneously
• Ability to work independently and as part of a team in a fast-paced environment

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit for details.

FranklinCovey is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit for our full Equal Employment Opportunity policies and Nondiscrimination Provision.