Regional Sales Manager

National Accounts Regional Sales Manager – Eastern Region

About Marini SkinSolutions

Founded in 1994, Marini SkinSolutions™ is a recognized leader and innovator in professional skincare, committed to advancing the industry through innovative technologies that deliver proven, measurable results. Our success is built on two core principles: delivering high-performance skincare solutions and maintaining an unwavering commitment to the growth and success of our customers and partners.

We are seeking a dynamic, results-driven sales leader who is passionate about the professional medical aesthetics and skincare industry and thrives in a fast-paced, entrepreneurial sales environment.

Position Overview

The National Accounts Regional Sales Manager – Eastern Region is responsible for leading, coaching, and developing a high-performing team of approximately 10 Account Development Managers across the Eastern Region while driving profitable growth within assigned National Accounts.

This leader will have direct responsibility for regional sales performance, forecasting, field execution, team development, National Account relationships, and strategic business planning . The successful candidate will be highly engaged in the field, possess strong business acumen, and demonstrate the ability to translate National Account strategies into consistent market-level execution.

The Regional Sales Manager will serve as both a strategic leader and hands-on coach , creating a culture of accountability, urgency, collaboration, and continuous improvement while ensuring the Team consistently delivers against sales and business objectives.

Key Responsibilities

Sales Leadership & Performance

• Lead, coach, develop, and retain a high-performing team of Account Development Managers.
• Establish clear performance expectations and provide ongoing coaching, feedback, recognition, and accountability.
• Proactively identify performance gaps and implement appropriate coaching and performance improvement strategies when expectations are not being met.
• Conduct Annual Performance Reviews and regular performance and development discussions with each Team member.
• Consistently achieve or exceed Regional Quota, National Account objectives, New Business goals, product launch targets, and promotional initiatives.
• Create a strong culture of linearity, urgency, ownership, and results-driven execution throughout the Region.

Field Coaching & Team Development

• Maintain a strong field presence, spending approximately 2–4 days per week in the field, with a goal of rotating through territories every 4–6 weeks based on business needs.
• Conduct purposeful field coaching focused on selling effectiveness, Account development, prospecting, relationship management, business planning, and execution.
• Model consultative selling and demonstrate the ability to translate the Marini SkinSolutions brand, clinical story, product portfolio, and value proposition into meaningful business opportunities.
• Develop individual coaching and development plans that strengthen capabilities and elevate overall Team performance.

Regional Business Management

• Own the Regional Forecast and provide accurate weekly bottom-up forecasting, pipeline visibility, and monthly/quarterly performance updates to the Director of Sales and VP of Sales.
• Analyze Regional, Territory, and Account-level performance to identify trends, risks, and opportunities and translate insights into actionable business strategies.
• Develop and execute a Quarterly Regional Business Plan outlining performance goals, growth strategies, key opportunities, National Account priorities, and Team development objectives.
• Identify opportunities to increase penetration, productivity, and revenue within existing National Accounts while developing strategies to capture untapped market potential.
• Monitor competitive activity, market dynamics, and customer trends and provide relevant field intelligence and recommendations to Senior Leadership.
• Manage Regional Travel & Entertainment expenses responsibly and within established budget parameters.

National Account Partnership & Growth

• Build and maintain strong relationships with National Account Leadership, Regional Developers, Franchise Owners, Operators, and other key stakeholders.
• Partner closely with internal National Account leadership to translate corporate strategies and initiatives into successful field-level execution.
• Develop strategies to increase Account penetration, utilization, retail sell-through, service integration, and overall revenue growth within assigned National Accounts.
• Ensure Account Development Managers are conducting strategic business conversations that bring measurable value to customers and position Marini SkinSolutions as a long-term business partner.
• Partner with Education to coordinate, plan, and participate in Regional workshops, trainings, and strategic educational initiatives for National Account partners.

Talent & Territory Management

• Proactively evaluate staffing and coverage needs throughout the Region and recommend Territory realignments or resource changes to the Director of Sales and VP of Sales as appropriate.
• Develop effective interim coverage plans for open Territories to maintain customer support, sales momentum, and business continuity.
• Partner closely with Human Resources to recruit, interview, and onboard high-quality talent efficiently.
• Ensure new Team members receive strong onboarding, clear performance expectations, and ongoing coaching to accelerate productivity.

CRM, Execution & Cross-Functional Leadership

• Ensure consistent and effective utilization of CRM throughout the Region, including forecasting, pipeline management, Account activity, prospecting, business planning, and documentation of meaningful next steps.
• Establish a consistent rhythm of business that provides visibility into Team activity, Account opportunities, pipeline health, and progress toward Regional goals.
• Partner collaboratively across Sales, National Accounts, Education, Marketing, Customer Service, Operations, Credit, Finance, Sales Administration, Human Resources, and Senior Leadership to achieve company objectives.
• Ensure timely and accurate completion of all administrative responsibilities, reporting, expense submissions, and business requests.

Qualifications & Requirements

• Bachelor’s degree or equivalent combination of education and relevant professional experience.
• Minimum 3 years of successful sales management experience, with demonstrated success building, coaching, and leading high-performing field sales teams.
• Proven track record of achieving or exceeding sales goals and driving sustainable revenue growth.
• Experience managing sales performance in a direct-selling, multi-territory environment.
• Professional skincare, medical aesthetics, cosmeceutical, dermatology, plastic surgery, Med Spa, or related industry experience strongly preferred.
• Experience working with multi-location, franchise, or National Account organizations strongly preferred.
• Strong business acumen with demonstrated expertise in forecasting, pipeline management, business planning, KPI analysis, and performance management.
• Strong consultative selling, negotiation, presentation, and executive communication skills.
• Demonstrated ability to develop talent, provide effective field coaching, and create accountability for results.
• Excellent interpersonal skills with the ability to establish credibility and build relationships at all levels of an organization.
• Strong analytical, strategic thinking, and problem-solving capabilities.
• Ability to thrive in a fast-paced, entrepreneurial environment while collaborating effectively across functions.
• Strong proficiency with CRM platforms, Microsoft Office, and sales reporting/analytics tools.
• Must reside within the Eastern Region, preferably within a major market with convenient airport access.
• Ability and willingness to travel up to 75%, including frequent field travel and overnight travel.

Leadership Profile

The ideal candidate is a highly engaged, hands-on sales leader who knows how to balance strategy with execution. They are comfortable analyzing the business, challenging a Team to achieve more, coaching in the field, developing strong customer partnerships, and creating clear accountability around results.

Requirements & Qualifications

• Bachelor’s degree required.
• Minimum of 3 years of successful sales management experience, with a demonstrated track record of building, coaching, developing, and leading high-performing sales teams.
• Proven success driving revenue growth, achieving sales objectives, and consistently delivering against performance expectations.
• Experience leading a field-based sales team within a direct selling environment.
• Experience within the professional skincare, medical aesthetics, cosmeceutical, dermatology, plastic surgery, spa, or related industry strongly preferred.
• Experience managing and growing multi-location and/or National Account partnerships preferred.
• Strong business acumen and analytical capabilities, with demonstrated ability to utilize sales data, KPIs, forecasting, and pipeline management to identify opportunities and drive results.
• Proven ability to coach performance, establish clear expectations, inspect execution, and hold team members accountable while fostering engagement and professional development.
• Strong strategic planning skills with the ability to translate organizational priorities into actionable Regional and Territory business plans.
• Excellent written, verbal, and presentation skills, with the ability to effectively communicate with field sales teams, customers, executive leadership, and cross-functional partners.
• Strong interpersonal and relationship-building skills with the ability to quickly establish credibility and develop strategic partnerships.
• Demonstrated leadership, sound judgment, initiative, and problem-solving skills.
• Ability to thrive in a fast-paced, entrepreneurial, performance-driven environment while working collaboratively as part of a broader team.
• Strong organizational and time-management skills with the ability to manage multiple priorities across a geographically dispersed Region.
• Proficiency with CRM platforms, Microsoft Office applications, and sales reporting/analytical tools.
• Must reside within the assigned Region, preferably within a major market, and be able to travel up to 75%, including local and overnight travel.

Compensation & Benefits

Marini SkinSolutions offers a competitive compensation and benefits package designed to reward both individual and Regional performance. This includes a competitive base salary, attractive commission structure, and annual performance-based incentive opportunity.

Our comprehensive benefits package includes medical, dental and vision coverage; group life insurance; 401(k) with company match; paid holidays; and paid time off (PTO). The role also includes monthly business expense reimbursement, including a car allowance, mileage/gas and eligible vehicle-related expenses, as well as approved business travel and other customary expenses, in accordance with company policy.

Join Marini SkinSolutions

If you are a proven sales leader who is passionate about developing people, building strategic customer partnerships, and driving sustainable growth in the professional skincare and medical aesthetics industry, we would welcome the opportunity to learn more about you.

Apply today . A member of our Human Resources Team will contact qualified candidates directly.

We appreciate your interest in joining Marini SkinSolutions and look forward to hearing from you.