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Director, Marketing Operations, Technology, Analytics

Jobtailor

Lead a team across marketing operations, marketing technology, and marketing analytics Balance near-term execution with longer-term capability building and communicate trade-offs when priorities change Define and evolve the operating model, governance, and cross-functional processes for scalable campaign and lifecycle execution Own the martech strategy and roadmap, including marketing automation, CRM and audience data, CDPs, web content systems, advertising operations, analytics, and workflow tools Ensure marketing systems and data flows work together across Salesforce, HubSpot, Iterable, WordPress, ActionIQ, Google Marketing Platform, Google Analytics, BI tools, and related technologies Drive collaboration across Marketing, Sales, Product, and Engineering to evolve the martech stack and deliver AI-driven processes Evolve the architecture of marketing-owned web experiences, including usability, testing, and analytics Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis Translate marketing performance into channel- and segment-level investment decisions, forecasts, and scenarios Set standards for analytical quality and storytelling, focusing the team on proactive decision support and analysis Requirements 10+ years of experience in Marketing Operations, Technology and Analytics Proven experience leading through managers and developing high-performing, multidisciplinary teams of operators, technologists, analysts, and data professionals Strong judgment balancing strategic leadership with functional depth across marketing operations, technology, and analytics Ability to create clarity, prioritization, and structure in a fast-paced, ambiguous, changing environment Strong understanding of marketing data and technology architecture, including CRM, marketing automation, CDP or audience data, data warehouses, APIs, integrations, web analytics, advertising platforms, and BI tools Deep experience translating marketing data into full-funnel insights across acquisition, paid media, SEO/GEO, attribution, and retention Experience implementing and improving marketing processes and technology across web, email, SMS, push, mobile, paid media, direct mail, and sales or account-based motions Experience with marketing web content management and landing pages, including personalization, testing, and optimization Experience building or implementing AI enablement programs, including use‑case prioritization, guardrails, tool and risk evaluation, and responsible adoption Excellent communication, executive presence, and interpersonal skills Customer- and partner-first mindset with an outcomes‑focused approach to testing, learning, iterating, and scaling Ability to travel up to 5 days per quarter Applicants must be able to work without employer sponsorship; ezCater does not sponsor work visas or legal permanent residence Core Competencies Demonstrates expertise in leading marketing operations, technology, and analytics, with a strong focus on developing high-performing teams and implementing effective marketing strategies. Proficient in managing marketing data architecture and driving AI-enabled processes to enhance campaign execution and performance measurement. Highest-signal resume keywords Marketing Operations Leadership Martech Strategy Development Data Analytics and InsightsCross‑Functional Collaboration Marketing Technology Architecture ATS Optimization Keywords Hard Skills Marketing Operations Marketing Technology Marketing Analytics CRM Systems Marketing Automation CDP Implementation Web Analytics Attribution Modeling Data Integration AI Enablement Programs Soft Skills Excellent Communication Interpersonal Skills Strategic Judgment Clarity and Prioritization Customer-Focused Mindset Industry Keywords Campaign Execution Lifecycle Marketing Performance Measurement Usability Testing Personalization Tools & Technologies Salesforce HubSpot Iterable WordPress ActionIQ Google Marketing Platform Google Analytics BI Tools #J-18808-Ljbffr Jobtailor

Vacancy posted 2 days ago
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