Sales Coach & Performance Leader

Job Description

Job Description

Salary: Competitive Salary + performance incentive

Reports To: CEO

Department: Sales

Location: Landmark Roofing Headquarters

Classification: Full-Time, Exempt

Position Overview

At Landmark Roofing, we believe the best sales teams are built through exceptional coaching, not traditional management. Were seeking an outstanding Sales Coach & Performance Leader who is passionate about developing people, elevating performance, and helping sales professionals achieve their full potential. This is a hands-on leadership role for someone who thrives in the field, working directly alongside the Residential and Commercial sales representatives through ride-alongs, role-playing, training, mentorship, and real-time coaching. Rather than leading from behind a desk, youll be actively involved in helping team members improve their presentations, communication skills, objection handling, and closing abilities while creating a culture of accountability, growth, and continuous improvement.

As a key member of the Management Team, you will oversee the development and performance of Landmark Roofings sales organization, helping recruit, train, and develop top talent while implementing processes that drive results. The ideal candidate is a coach, teacher, motivator, and leader who is committed to building confident, high-performing sales professionals and helping Landmark Roofing become the most respected and well-trained roofing sales organization in the industry.

About Us

Landmark Roofing is one of the fastest-growing roofing companies in the Midwest, serving both residential and commercial customers. We believe that great companies are built by developing great people.

Our goal isnt simply to increase sales.

Our goal is to build the best-trained roofing sales organization in the industry.

Key Duties & Responsibilities

• Coach and develop Residential and Commercial sales representatives.
• Conduct daily sales training sessions and ongoing skill development workshops.
• Ride along with sales representatives in the field to provide real-time coaching and mentorship.
• Help salespeople improve presentations, objection handling, closing techniques, and customer communication.
• Lead role-playing exercises, call reviews, and sales practice sessions.
• Build and implement sales processes that drive consistent performance and growth.
• Create accountability through coaching, development, and leadership rather than micromanagement.
• Recruit, onboard, and develop top sales talent.
• Analyze sales performance and identify opportunities for improvement.
• Partner with Marketing and Operations to ensure alignment and customer satisfaction.
• Support Project Estimators in securing business and strengthening client relationships.
• Monitor sales pipelines, conversion rates, and key performance metrics.
• Ensure CRM accuracy and reinforce data accountability across the sales organization.
• Report performance trends and team development progress to the Leadership Team.
  

What Success Looks Like

• Increased close rates.
• Increased average deal size.
• Higher sales tea, confidence and competency.
• Faster onboarding and ramp-up of new hires.
• Strong, positive sales culture.
• Consistent growth across Residential and Commercial divisions.
• Development of future sales leaders from within the organization.

Who You Are

You may have been:

• A high-performing sales leader.
• A sales trainer.
• A sales coach.
• A business coach with a proven track record.
• A top-producing salesperson who discovered your passion is developing others.

You believe:

• Coaching beats managing.
• Training is never finished.
• Role-playing works.
• Great salespeople are developed, not born.
• Accountability and encouragement go hand in hand.

Requirements

Skills & Qualifications:

• Proven experience leading and developing sales teams.
• Strong track record of improving sales performance.
• Ability to teach, motivate, challenge, and inspire others.
• Excellent communication, presentation, and leadership skills.
• Strong coaching and mentoring capabilities.
• Ability to balance short-term performance improvements with long-term team development.
• Proficiency with CRM systems and data-driven decision making.

Preferred Experience:

• 35+ years of sales leadership, coaching, or training experience.
• Demonstrated history of increasing team performance and revenue growth.
• Experience in roofing, construction, home services, or a related industry preferred.
• Experience developing both new and experienced sales professionals.

Personal Attributes:

• Driven, growth-minded, and people focused.
• Strong sense of accountability and ownership.
• Approachable, collaborative, and respected as a leader.
• Passionate about helping others succeed.
• Willing to spend significant time in the field with the team.
• Leads by example and embraces continuous improvement.

Core Values Alignment

• Transparency - Communicates openly and honestly with the team and leadership, sharing both successes and challenges.
• Respect - Treats all employees, clients, and partners with professionalism and fairness.
• Unique - Brings fresh ideas and innovative coaching strategies that help Landmark Roofing stand out in the marketplace.
• Service - Prioritizes both the customer experience and the success of team members.
• Teamwork - Builds collaboration across Residential and Commercial divisions, creating alignment and shared success.

Compensation

Competitive base salary plus performance incentives.

Compensation will be designed to reward one thing:

Building a winning sales team.

Work Schedule

• Monday - Friday, 8:00 AM - 5:00 PM (with 1 - hour lunch break)
• Based at Landmark Roofing HQ, with significant field time for ride-alongs, coaching, and client visits.

If This Sounds Like You

If youre the type of leader who would rather spend a day coaching a salesperson to a breakthrough than sitting in meetings discussing spreadsheets, we want to talk to you.

Apply today and help us build the most respected roofing sales team in the state.