Director, Commerce Partnerships

Director, Commerce Partnerships

Atmosphere TV Chicago, Illinois, United States

About this position

About Atmosphere TV

Atmosphere is the leading streaming TV platform built specifically for businesses. Unlike ad networks or signage companies, Atmosphere is the only true TV company whose first priority is to entertain television audiences outside of the home. Our content is designed to be fun, engaging, and worth watching, transforming waiting rooms, gyms, bars, and restaurants into better experiences for customers and better businesses for owners.

We are the first and only company to think about both the business owner and their customers when creating TV content. With 55,000+ venues and a global audience of over 150 million monthly viewers, Atmosphere is redefining what TV means outside the living room.

About the role

We're looking for a Director, Commerce Partnerships to open commerce media as a new market for Atmosphere. As part of our National Ad Sales team, you'll bring our Video, TV, CTV, and DOOH footprint across 55,000+ venues to commerce and shopper marketing buyers, positioning Atmosphere as an incremental supply source that reaches consumers in the real-world moments closest to purchase.

This is a builder role. You won't inherit a book of business. You'll prospect, open doors, and own the full sales cycle from first outreach through close, launch, and growth, with support from account management and ad operations. You'll work across the commerce and retail ecosystem, from brand and agency commerce teams to Retail Media Networks, and help shape Atmosphere's commerce go-to-market narrative. In your first year, success means establishing that narrative and onboarding at least two net-new CPG partners and at least two net-new Retail Media Network partners.

This is a senior individual-contributor role with no direct reports at the start. As you prove out the business, we plan to invest in additional support staff, with the opportunity to build and lead a team dedicated to commerce media. As a new role, this position could be scoped to a Senior Director level for the right candidate.

Reporting to the VP of Programmatic Media. Preferred locations are New York or Chicago, and we're open to a remote candidate for the right fit. The role requires approximately 15% travel, scheduled at your discretion.

What you'll do

• Evangelize Atmosphere to commerce and shopper marketing buyers as a premium, incremental supply source, positioning in-venue TV as a proximity-to-purchase complement to the onsite and offsite channels they already buy.
• Partner with leadership, product, marketing, and insights to define Atmosphere's commerce media go-to-market narrative, value proposition, packaging, and sales materials.
• Build a net-new pipeline through self-sourced outreach to brand commerce and shopper marketing teams, agency commerce practices, and holding company commerce units.
• Own the full sales cycle, from prospecting and discovery through proposal, negotiation, close, launch, renewal, and upsell.
• Develop measurement-led proposals that answer commerce buyers' core questions (sales lift, incrementality, ROAS, closed-loop attribution, foot traffic, and new-to-brand reach) with internal insights and third-party measurement partners.
• Structure programmatic and direct deals (PMP, PG, and curated) that fit how commerce buyers activate, including through Retail Media Network (RMN) offsite programs and commerce-focused DSPs.
• Work directly with RMN partnerships, offsite, and demand teams to establish Atmosphere as an offsite supply partner, so commerce buyers can activate Atmosphere through the retailer ecosystems they already invest in.
• Collaborate with account management and ad operations on campaign launch, delivery, optimization, and post-campaign reporting.
• Bring market feedback back to the business to inform product roadmap, data partnerships, and measurement priorities.
• Represent Atmosphere at commerce and retail media industry events to build visibility and relationships.
• Manage pipeline and forecasts in Salesforce, and build proposals and presentations in Excel and PowerPoint.

Qualifications

• 10+ years of experience in media sales, partnerships, or strategy, including 5+ years focused on commerce media, shopper marketing, or retail media.
• A track record of building new business from scratch, sourcing your own pipeline, and exceeding revenue targets; experience launching a new product, category, or go-to-market motion at a growth-stage company is a plus.
• Experience working directly with Retail Media Networks (such as Walmart Connect, Roundel, Kroger Precision Marketing, Albertsons Media Collective, and Instacart), including their partnerships and demand teams.
• Deep understanding of the commerce media landscape, including onsite vs. offsite activation, retailer first-party data, clean rooms, and how commerce budgets are planned and allocated across shopper marketing, trade, and brand.
• Knowledge of agency structures, including holding company commerce practices, and how they plan and buy commerce media.
• Working knowledge of commerce measurement, including closed-loop sales attribution, incrementality testing, ROAS, sales lift studies, and third-party measurement partners.
• Strong understanding of programmatic buying models (PMP, PG, curated deals) and the broader DSP and SSP ecosystem.
• Ability to turn data into a clear business case and present it persuasively to brand, agency, and retailer stakeholders.
• Familiarity with Salesforce, Excel, and PowerPoint.
• Strongly preferred: Experience selling to or working within the CPG, Grocery, and Alcohol Beverage (AlcBev) categories, with CPG experience especially valued.
• Strongly preferred: Established relationships with brand commerce and shopper marketing leaders, as well as agency and holding company commerce practices.
• Competitive base + commission structure
• Generous commission ramp period for this net-new role
• Company Equity
• Company 401(k) with employer matching
• Competitive insurance plans
• Flexible Time Off Policy

The base salary range for this position is $170,000 - $200,000 + commission. Actual salaries will vary and will be based on various factors, such as skills, experience, and qualification for the role. This position is also eligible for a discretionary bonus based on individual and company performance.

Our Commitment to Diversity:

Don't meet every single requirement? Research shows that women and underrepresented groups often hesitate to apply unless they meet all the criteria. At Atmosphere, we're committed to building a diverse, inclusive team where creativity, innovation, and teamwork thrive. If you're excited about this role but your experience doesn't perfectly align with every qualification, we still encourage you to apply—you might be the right fit for this or another role.

About Atmosphere TV

Atmosphere is the leading streaming TV platform built specifically for businesses. Unlike ad networks or signage companies, Atmosphere is the only true TV company whose first priority is to entertain television audiences outside of the home. Our content is designed to be fun, engaging, and worth watching, transforming waiting rooms, gyms, bars, and restaurants into better experiences for customers and better businesses for owners.

We are the first and only company to think about both the business owner and their customers when creating TV content. With 55,000+ venues and a global audience of over 150 million monthly viewers, Atmosphere is redefining what TV means outside the living room.

About the role

We're looking for a Director, Commerce Partnerships to open commerce media as a new market for Atmosphere. As part of our National Ad Sales team, you'll bring our Video, TV, CTV, and DOOH footprint across 55,000+ venues to commerce and shopper marketing buyers, positioning Atmosphere as an incremental supply source that reaches consumers in the real-world moments closest to purchase.

This is a builder role. You won't inherit a book of business. You'll prospect, open doors, and own the full sales cycle from first outreach through close, launch, and growth, with support from account management and ad operations. You'll work across the commerce and retail ecosystem, from brand and agency commerce teams to Retail Media Networks, and help shape Atmosphere's commerce go-to-market narrative. In your first year, success means establishing that narrative and onboarding at least two net-new CPG partners and at least two net-new Retail Media Network partners.

This is a senior individual-contributor role with no direct reports at the start. As you prove out the business, we plan to invest in additional support staff, with the opportunity to build and lead a team dedicated to commerce media. As a new role, this position could be scoped to a Senior Director level for the right candidate.

Reporting to the VP of Programmatic Media. Preferred locations are New York or Chicago, and we're open to a remote candidate for the right fit. The role requires approximately 15% travel, scheduled at your discretion.

What you'll do

• Evangelize Atmosphere to commerce and shopper marketing buyers as a premium, incremental supply source, positioning in-venue TV as a proximity-to-purchase complement to the onsite and offsite channels they already buy.
• Partner with leadership, product, marketing, and insights to define Atmosphere's commerce media go-to-market narrative, value proposition, packaging, and sales materials.
• Build a net-new pipeline through self-sourced outreach to brand commerce and shopper marketing teams, agency commerce practices, and holding company commerce units.
• Own the full sales cycle, from prospecting and discovery through proposal, negotiation, close, launch, renewal, and upsell.
• Develop measurement-led proposals that answer commerce buyers' core questions (sales lift, incrementality, ROAS, closed-loop attribution, foot traffic, and new-to-brand reach) with internal insights and third-party measurement partners.
• Structure programmatic and direct deals (PMP, PG, and curated) that fit how commerce buyers activate, including through Retail Media Network (RMN) offsite programs and commerce-focused DSPs.
• Work directly with RMN partnerships, offsite, and demand teams to establish Atmosphere as an offsite supply partner, so commerce buyers can activate Atmosphere through the retailer ecosystems they already invest in.
• Collaborate with account management and ad operations on campaign launch, delivery, optimization, and post-campaign reporting.
• Bring market feedback back to the business to inform product roadmap, data partnerships, and measurement priorities.
• Represent Atmosphere at commerce and retail media industry events to build visibility and relationships.
• Manage pipeline and forecasts in Salesforce, and build proposals and presentations in Excel and PowerPoint.

Qualifications

• 10+ years of experience in media sales, partnerships, or strategy, including 5+ years focused on commerce media, shopper marketing, or retail media.
• A track record of building new business from scratch, sourcing your own pipeline, and exceeding revenue targets; experience launching a new product, category, or go-to-market motion at a growth-stage company is a plus.
• Experience working directly with Retail Media Networks (such as Walmart Connect, Roundel, Kroger Precision Marketing, Albertsons Media Collective, and Instacart), including their partnerships and demand teams.
• Deep understanding of the commerce media landscape, including onsite vs. offsite activation, retailer first-party data, clean rooms, and how commerce budgets are planned and allocated across shopper marketing, trade, and brand.
• Knowledge of agency structures, including holding company commerce practices, and how they plan and buy commerce media.
• Working knowledge of commerce measurement, including closed-loop sales attribution, incrementality testing, ROAS, sales lift studies, and third-party measurement partners.
• Strong understanding of programmatic buying models (PMP, PG, curated deals) and the broader DSP and SSP ecosystem.
• Ability to turn data into a clear business case and present it persuasively to brand, agency, and retailer stakeholders.
• Familiarity with Salesforce, Excel, and PowerPoint.
• Strongly preferred: Experience selling to or working within the CPG, Grocery, and Alcohol Beverage (AlcBev) categories, with CPG experience especially valued.
• Strongly preferred: Established relationships with brand commerce and shopper marketing leaders, as well as agency and holding company commerce practices.
• Competitive base + commission structure
• Generous commission ramp period for this net-new role
• Company Equity
• Company 401(k) with employer matching
• Competitive insurance plans
• Flexible Time Off Policy

Compensation & Benefits:

• Competitive base + commission structure
• Generous commission ramp period for this net-new role
• Company Equity
• Company 401(k) with employer matching
• Competitive insurance plans
• Flexible Time Off Policy

The base salary range for this position is $170,000 - $200,000 + commission. Actual salaries will vary and will be based on various factors, such as skills, experience, and qualification for the role. This position is also eligible for a discretionary bonus based on individual and company performance.

Our Commitment to Diversity:

Don't meet every single requirement? Research shows that women and underrepresented groups often hesitate to apply unless they meet all the criteria. At Atmosphere, we're committed to building a diverse, inclusive team where creativity, innovation, and teamwork thrive. If you're excited about this role but your experience doesn't perfectly align with every qualification, we still encourage you to apply—you might be the right fit for this or another role.

The pay range for this role is: 170,000 - 200,000 USD per year (NYC)