Creative Strategist (Paid Social)
Work with Adiona
Creative Strategist (Paid Social) About the Role: We are looking for a Creative Strategist (Paid Social) who combines the analytical brain of a media buyer with the storytelling instincts of a copywriter. Reporting directly to our Performance Marketing Lead, you will be the architect of our creative testing roadmap. Your job is not to "make things look pretty." Your job is to analyze why an ad is working (or failing), hypothesize new angles, and write the detailed briefs that empower our design team to produce winning assets for Meta (Facebook/Instagram) and TikTok. What You’ll Do: Translate raw data and marketing goals into clear, actionable Creative Briefs for our video editors and graphic designers. Support the creation of high‑performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct‑response "hook" that stops the scroll in the first 3 seconds. Partner with the Paid Social Lead to define the weekly Creative Testing Agenda. Innovate on testing methodologies. You won't just test "Video A vs. Video B." You will design tests for specific variables: Visual Hooks, Value Props, Text Overlays, and CTAs. Identify "Creative Fatigue" before it happens and have the next round of iterations ready to launch. Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb‑Stop Ratio, Hold Rate, Click‑Through Rate, Conversion Rate). Turn insights into action. If a video has a high hold rate but low clicks, you are the one who writes the brief to fix the CTA. Build and maintain a "Swipe File" of competitor ads and trending formats on TikTok and Meta. You are the team's eyes on the ground for what is currently working in the market. Who You Are: 3‑6 years in a creative strategy, copywriting, or performance marketing role within DTC, Ecommerce or an Agency. Comfortable looking at a spreadsheet in Excel to find the winner, but you are equally comfortable writing a storyboard for a video editor. You understand the psychology of selling. You know frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution). You know the difference between a Reel, a Story, and a Feed post. You understand "safe zones" and native platform aesthetics. You can manage high volumes of creative requests and keep the feedback loop between buyers and designers moving fast. Bonus: Basic video editing skills (CapCut, Canva, Premiere) to create "Frankenstein" edits or mockups for the design team. Experience using AI tools (ChatGPT, Gemini) to speed up ideation and storyboarding. Location & Benefits: Boston, MA; New York, NY; San Diego, CA; Austin, TX (Hybrid: 3 days/week in office) Fully covered medical benefits + dependent contributions Unlimited PTO 401k with up to 4% match Work from Anywhere bank Wellness stipend for health & fitness Commuter benefits #J-18808-Ljbffr Work with Adiona
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$58.4k - $73k
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A leading global food retailer is seeking a Paid Social Media Buyer to develop and execute social media campaigns across platforms like Meta and TikTok. This role involves optimizing ad spend, working with cross-functional teams, and enhancing brand awareness. The ideal...Flexible hours- Digital is seeking a Paid Media Strategist to lead social growth for SUPERCINEMA's pre-launch brand. You will develop strategies across platforms like... ...and TikTok, focusing on audience engagement and creative direction. The ideal candidate will possess experience in...Freelance
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...range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more. Overview The Paid Social Media Buyer for is responsible for developing, executing, and reporting on paid social media campaigns on platforms including...Full timeLive inWork at officeRemote workWork from homeFlexible hours- OOFOS is looking for a Paid Social Specialist in Braintree, MA to optimize our paid social programs across Meta, TikTok, and Pinterest.... ...managing significant budgets effectively. This role promotes creative testing and fuels collaboration across our teams. #J-18808-Ljbffr...
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...and Tourism). At Gupta Media, we blend creative thinking with analytical rigor to help brands grow. As a Senior Creative Strategist on our Strategy & Analytics team, you'll operate... ...knowledge of performance creative across paid media channels (Meta, TikTok, YouTube,...Work at officeFlexible hoursGupta Media Holdings LLC
Boston, MA3 days ago$45 - $65 per hour
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...presenting work confidently, analyzing campaign results, evaluating the evolving media and marketing landscape, and helping clients socialize and champion strong work. Qualifications include a four-year college degree with two to four years of experience, strong...Worldwide- Social Media Content Creator — Intern Home Care Services | Marketing Department | Part-Time for Full-Time Internship | Paid About the role We are a compassionate home care agency dedicated to... ...are looking for an enthusiastic and creative Social Media Content Creator...Hourly payFull timePart timeInternshipRemote workFlexible hoursShift work
$20 - $25 per hour
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...Senior Social Media Strategist Gupta Media was founded over 25 years ago on the idea that advertising... ...who works at the intersection of creativity, culture, and business. In this role,... ...insights. You'll collaborate closely with Paid Media, Creative, & Analytics teams to...Work at officeFlexible hoursGupta Media
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