Digital Marketing Specialist

The Digital Marketing Specialist, under the direction of the Director of Marketing, will be responsible for developing and executing digital strategy for the organization. This position will be responsible for administration of the marketing functions of the company’s website, CRM platform, and marketing content platform as well as planning, building, and implementing digital marketing campaigns across multiple channels and platforms to increase awareness about the company, brand, products, and services. ORGANIZATIONAL SUPERVISION, REPORTING AND INTERFACE The Digital Marketing Specialist reports directly to the Director of Marketing and works directly with the entire Marketing & Graphics team, Engineering, Sales, Purchasing, and Production. The Marketing Content Specialist will also interface with other associates within the Peterson Manufacturing organization as well as outside vendors. ESSENTIAL DUTIES AND RESPONSIBILITIES Manage and execute all marketing-related website activities, including building and optimizing landing pages, implementing SEO strategies, publishing and maintaining blog content, and supporting campaign-specific enhancements, without responsibility for overall website administration or technical infrastructure. Plan, develop, execute, and monitor digital marketing programs through multiple electronic media including SEO, email, display advertising, website content, and social media. Administer company CRM platform, Hubspot, being the main point of contact for sales and marketing teams. Plan, develop, execute, and monitor maximization of HubSpot marketing program as main platform for digital media launch and tracking. Serve as the administrator of our digital marketing content platform, BigTinCan, overseeing content creation, approval workflows, asset organization, user access, and platform integrations to ensure smooth operation and alignment with marketing campaigns. Oversee and implement Pay-Per-Click (PPC) campaigns; Monitor and improve lead conversion results and optimize spending through ongoing analysis of metrics. Analyze and translate data from Google Analytics into actionable plans. Analyze key metrics across all digital marketing campaigns to identify trends and opportunities. Create and maintain monthly MQL reports and spreadsheets, analyzing lead generation performance and providing actionable insights to support marketing and sales strategies. Prepare reports, dashboards, or presentations to demonstrate the results of your work. Analyze campaign outcomes and show positive ROI from digital channels. Understand our target markets, buyer personas, solution offerings, and competitive advantages to position our products for success. Develop editorial strategy, in collaboration with the Marketing and Sales Teams, and maintain content marketing calendar. Support product launches with appropriate digital planning. Work with Sales to develop digital aids and programs that assist in moving prospects/customers through the sales process. Other duties as assigned. SKILLS AND ABILITIES REQUIRED Excellent persuasive writing skills; passion for writing and storytelling Ability to manage multiple products simultaneously; ability to prioritize workload Ability to work in team environment as well as independently Must work well under deadlines and possess a strong sense of self-discipline Demonstrated attention to detail and positive approach to challenges Results driven and customer focused EDUCATION AND EXPERIENCE MINIMUM REQUIREMENTS B.A., or equivalent, preferably in Computer Science or Graphic Design Minimum of 3-5 years of related experience Background in digital marketing/communications Strong knowledge of graphical tools like Adobe Illustrator or InDesign Experience in SEO, PPC, data analysis, email marketing and social media marketing Experience in Website CMS - preferably WordPress Experience with Google Ads, Google Analytics ENVIRONMENT Duties are performed indoors at the corporate offices in Grandview, MO. Must be able to remain in a stationary position 75% of the time. The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, use stairs or elevators to access offices on other floors of building, etc. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, computer printer, and phone. The person in this position frequently communicates with others (internal and external) who may have various inquiries, etc. Must be able to exchange accurate information in these situations. This position description indicates the general nature and level of work experience expected of the position holder. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship. Peterson reserves the right to update and change the job essential duties and requirements in order to meet the needs of the customer, end user, and Peterson, in order to maintain the highest level of performance and service. #J-18808-Ljbffr