Food Distributor Sales Representative - East Coast Region | BGD

Job Description

Job Description

Pick up the phone. Win the screen. Grow the brand.

Are you a sharp, persuasive seller who can build real relationships through a phone, a screen, and a well-crafted email? BGD Promo is hiring a Foodservice Distributor Sales Representative to grow our footprint across the East Coast - primarily through virtual selling, supported by smart, targeted travel.

BGD Promo is part of the Arch Promo Group, a division of Confluent Holdings. We help foodservice operators - restaurants, schools, healthcare, and hospitality - extend their brand into the hands of their guests through high-quality branded promotional products. Our distributor partners are how we get there. You're how we keep them engaged, equipped, and selling our line every day.

Run an East Coast distributor territory from our Baltimore office through a smart mix of phone, video, email, and CRM-driven outreach. Build trusted relationships at scale, train DSRs virtually, run engaging product demos over video, and selectively show up in person for the trade shows and meetings that matter most. This is modern selling - with the brand muscle and product portfolio to back you up.

• Virtual Distributor Partnerships. Build trust with buyers, sales managers, and DSRs through consistent, high-quality phone and video engagement.
• Sales Strategy. Develop and execute annual and quarterly plans that hit volume, revenue, and margin goals across your distributor accounts.
• Video Demos & Virtual Selling. Run polished product demos and pitch meetings over Zoom, Teams, or whatever the customer uses - and make them as compelling as an in-person walk-through.
• DSR Training. Deliver virtual training sessions that equip distributor sales teams to confidently sell our line every day.
• New Business Development. Prospect, qualify, and close new distributor accounts and placements through outbound calls, video meetings, and digital outreach.
• Market Intelligence. Track competitor moves, pricing shifts, and industry trends - and feed that intel back to leadership.
• Strategic Travel. Travel <50% for trade shows, key distributor visits, and high-impact customer meetings. Quality over quantity.
• Clean Pipeline. Maintain disciplined CRM hygiene and report against KPIs that drive the business forward.

• 3+ years of sales experience in foodservice distribution, food brokerage, or as a manufacturer's rep - virtual or inside sales experience strongly preferred
• Proven ability to build and maintain real relationships across procurement, sales, and operations - without always being in the room
• Confidence and polish on video - you can run a demo, a pitch, or a training session over Zoom/Teams as effectively as in person
• Experience managing annual sales plans, distributor program reviews, and KPI-driven performance tracking
• Strong CRM discipline (Salesforce, HubSpot, or similar) and Microsoft Office proficiency
• Excellent verbal and written communication - clear, persuasive, and quick on email and phone
• Self-direction and time management - you can run a productive day from a desk without anyone watching the clock
• Bachelor's in Business, Marketing, Communications, or related (equivalent experience welcome)
• Comfort representing BGD Promo at trade shows and in-person customer meetings (10–20% travel)
• Valid driver's license with a clean driving record

At Confluent Holdings, our North Star is to enable others - our team, our customers, our vendors, and our communities - to be their best every day. We back that up with a team that values integrity, clear communication, and the entrepreneurial drive to make things better. We're "one team committed to our customers," and we mean it. You won't be a number here. You'll be a name.

This roles home office is in our Baltimore, MD location, with the majority of selling activity conducted virtually (phone, video, email, and CRM). Travel is less than 50% - for trade shows, key distributor visits, and high-priority customer meetings. Schedule flexibility is required to support occasional events and customer demands outside standard hours. PPE (safety glasses and closed-toe shoes at minimum) is required during plant or warehouse visits.

Apply through this posting. Bring your hustle and your headset. Let's grow something together.

Confluent Holdings is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.