Program Specialist (Community/Cultural Media Hmong speaking)

Program Specialist

The Ramsey County Communications and Public Relations team is seeking a Program Specialist to manage its growing community/cultural media programming. This programming, produced by the Communications and Public Relations department, shares news, information and services from county departments with residents, businesses and other county stakeholders.

The Program Specialist will manage the county's two community/cultural media programs and work with the department to explore future expansion opportunities to reach additional residents not traditionally reached by the county's other channels. Existing programs include a twice monthly program in Hmong and a once monthly program aimed at engaging with Gen Z (ages 14-29) residents. In addition to providing key program coordination responsibilities, you would directly host the Hmong language program and work with a range of county staff, interns and partners who would host the Gen Z podcast. Each program is created in collaboration with community media partners aligned with Ramsey County's goals, mission, vision and values.

Responsibilities include but are not limited to the following:

• Plan and host bi-monthly, Hmong-language streaming media program.
• Plan monthly Gen Z podcast and collaborate with county staff, interns and partners hosting various episodes.
• Write and edit scripts.
• Identify and book guests within the county in partnership with fellow Communications and Public Relations department staff.
• Identify and book interpreters for guests as needed.
• Manage community media partner relationships.
• Develop communications and promotional materials related to programs including flyers, postcards, social media posts, public service announcements, etc.
• Provide analytics and metric reporting.
• Monitor and respond to social media comments as appropriate.
• Lead market research for potential program expansion as appropriate.
• Work with Purchasing and Contracting on program related request for proposals, contracts, and other related items.
• Budget management.

This position is identified under the designation of 'flex work eligible', meaning that the employee can formally opt to be in-office full-time or work a flex schedule in which at least two-days per week are performed in office and other days can be performed in a remote-first environment. Regardless of selection, the position carries expectations regarding on-site responsibilities and will require schedule flexibility beyond the minimum expectations set forth in the county's flexible workplace policy.