Associate Director, Data and Analysis

Overview The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we’re looking for an outstanding Associate Director—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. Sound like you? Read on. Responsibilities As an Associate Director, you’ll guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. Day-to-day, your role includes: Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies Expanding client work, including building recommended approaches and scope Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc. Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce). Leading development of CRM measurement frameworks, including lifecycle marketing, segmentation, and customer value (LTV) strategies Developing test-and-learn frameworks and execute experiments (A/B testing, incrementality tests, control group design) across media, CRM, and site Managing efficient execution of projects, including the implementation of best practices Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth Qualifications We’re looking for strong, impactful work experience, which typically includes: 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company Strong client relationship and communication skills, with experience managing multiple projects across teams Experience managing a team Strong analytical, critical thinking, and problem solving skills Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.) Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.) A four-year college degree; advanced degree is a plus Passion for online advertising and emerging trends in the digital landscape The ability to thrive in a fast-paced and deadline-driven environment Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Experience with CRM, CDP, or marketing analytics platforms Experience working with retail media platforms (e.g., Amazon Ads, Walmart Connect, CitrusAd, Criteo Retail Media) or commerce analytics Got the sparkle? Apply if you believe your unique skills are a fit. Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Compensation Range: USD $112,290.00 - USD $161,280.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. #J-18808-Ljbffr Publicis Groupe