Digital Media Specialist

Davis Ad Agency is searching for an experienced Digital Media Specialist to join our growing team. At Davis, we blend creative thinking, targeted campaigns, and smart media strategies to build brands and deliver meaningful results for our clients. You’ll have the opportunity to work on high-profile campaigns for some of the region’s most recognizable organizations, including Checkered Flag Automotive, Old Dominion University, CHKD, Window World, the Cavalier Resort and more. As part of our team, you’ll collaborate with talented strategists, creatives, and media specialists in an energetic, team-focused environment just a block from the Virginia Beach oceanfront. The Role The Digital Media Specialist will be responsible for the planning, setup, management and optimization of digital advertising campaigns across a variety of platforms including paid search, YouTube, programmatic display, video and other emerging digital channels. This role requires both analytical and strategic thinking. You’ll collaborate closely with our media, creative, social and account teams to develop campaigns that deliver strong performance and measurable results for our clients. This is an in-person position based in Virginia Beach. RESPONSIBILITIES Plan, launch and manage digital advertising campaigns across platforms including Google Ads, Bing, YouTube, programmatic display, remarketing and more Develop paid search campaigns including keyword research, ad copy, bidding strategies and ongoing optimization Manage display and video campaigns, including audience targeting, placements and creative testing Manage campaign budgets with attention to detail Monitor campaign performance and continuously optimize for efficiency, engagement and conversions Implement and manage conversion tracking, pixels and tagging Connect the dots between platform reporting, campaign performance, website analytics, down‑funnel data, and client goals, provide clear reporting and analysis, valuable insights, and actionable recommendations Build and maintain client‑facing reporting dashboards with data from Google Ads, Bing, GA4, and more Assist in the setup and management of inventory feeds in Google Merchant Center and Meta Commerce Manager Collaborate with internal teams on campaign strategy, media planning and creative development Assist with digital media recommendations, strategy development and client presentations Stay up to date on the latest digital media trends, platforms and best practices REQUIREMENTS 2+ years of experience managing digital advertising campaigns Experience with Google Ads (Search, Display and YouTube) Experience with programmatic or display advertising platforms Familiarity with Google Analytics and digital campaign tracking Strong analytical and problem‑solving skills Ability to write clear and compelling ad copy Highly organized with strong attention to detail Self‑motivated with a desire to continuously learn and grow Ability to work both independently and collaboratively within a team environment Tag Manager – Conversion setup and troubleshooting Looker Studio – Dashboard and automated reporting Google Merchant Center & Facebook Commerce Manager – Feed management and troubleshooting Local Service Ads Programmatic buying A/B testing Conversion optimization Experience with paid social media marketing and platforms such as Meta, LinkedIn, Tiktok, reddit, and others a plus BENEFITS 15 days paid vacation in your first year Bonus day off for your birthday 8 paid holidays 401(k) plan with company match At Davis, you’ll be part of a dynamic, energetic team that is passionate about doing great work and delivering results. We are constantly evolving alongside the advertising and digital landscape, always looking for new ways to innovate, improve, and push our work forward. If you’re looking to grow your career in an environment that values collaboration, creativity, and continuous learning, we’d love to hear from you. Submit your resume to View email address on click.appcast.io. Contact 3200 Pacific Avenue, Suite 101 Virginia Beach, VA 23451 Davis Ad Agency is an Equal Opportunity Employer and Drug free workplace. #J-18808-Ljbffr