Marketing Technology Associate

:

How You'll Contribute: As a Marketing Technology Associate, you will play a key role in bringing our marketing vision to life through the support, coordination, and implementation of technology platforms and digital tools. This position collaborates across Sales, Marketing, and other internal and external partners to ensure our systems and processes enhance the user experience, meet regulatory requirements, and drive innovation. We are looking for candidates who are passionate about marketing technology, digital experience, and process improvement—and who bring strong analytical, communication, and organizational skills to the team.

About Us: EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.

Position Summary: The Marketing Technology Associate works with the Sales and Marketing Team to support moving the marketing vision into implementation. This position supports, coordinates, and assists in facilitating the intersection of the user experience and marketing technology systems, platforms, and key initiatives. This individual collaborates to assist in determining the business needs, which help define the necessary operational framework, business requirements, and ongoing support considerations for technical solutions and improvements to support Sales and Marketing endeavors.

The Marketing Technology Associate supports and executes the expansion, enhancement, and maintenance of the digital experience and electronic services platforms (E-platforms). The Marketing Technology Associate also drives integration and the interaction of internal and external technological systems including, but not limited to, workflow, E-platforms, administration, and contact management.

What You'll Do:

• Participates in the evaluation, development, and documentation of business requirements that drive the development of marketing technology tools, systems, and platforms.
• Prepares, plans, documents, and performs user acceptance testing to support system enhancements and upgrades to E-platform, websites, workflow, and contact management systems.
• Coordinates and supports marketing efforts with third-party contractors, consultants, vendors, distributors, and internal staff to complete projects according to plan.
• Troubleshoots and analyzes business, processing, and system issues and recommends technology and process solutions.
• Assists in the formulation of test objectives, project reporting, assisting in target date planning, and coordinating testing with other Business Analyst staff.
• Supports and improves the digital experience of E-platform distribution through the integration of suitability, regulatory, administrative, and compliance requirements within the context of E-platform forms and processes.
• Identifies marketing technology platform and systems issues and helps provide problem resolutions and improvements.
• Monitors and communicates project and work status to Marketing Technology Manager and other key stakeholders.
• Creates release summaries to inform the business of changes and enhancements that have been successfully implemented.
• Supports conceptualization of and articulates moderately complex ideas to management and stakeholders through various means (i.e., written descriptions, sketches, wireframes, prototypes, documentation, spreadsheets, sitemaps, workflows, and user flows).
• Uses creative problem-solving skills and technical expertise to ensure that the implemented solutions are operational and secure throughout end-user engagement.
• Is aware of and able to identify, understand, and articulate the high-level business processes and technical impacts of an initiative during the inception and discovery phases.
• Assists in providing marketing technology enhancement suggestions to Marketing management.
• Oversees all administration and key support for Agent and Corporate website maintenance and enhancement; is the Product Owner in development scrums and provides user acceptance testing and validation.
• Partners with the applicable website owners to ensure the coordination and consistency of messaging on the Agent, Client, and corporate web pages.
• Assists the AVP of Marketing and AVP of Sales with the maintenance of the NAIC agent training platform.
• Assists in partnering with 3rd party vendors to confirm data is correct.
• Supports the Sales and Marketing teams and other departments on an as-needed basis.
• Willingly accepts additional responsibilities as requested in order to accomplish department and Company objectives.
• Actively participates and contributes to the goals and objectives of the Company by working collaboratively and fostering a positive and inclusive work environment.

What You'll Bring:

Education:

• High School Diploma or equivalent required.

• Associate's or Bachelor's degree preferred.

Experience:

• High School Diploma or Equivalent: A minimum of 4 years of related work experience.
• Associate degree: A minimum of 2 years of related work experience.
• Bachelor's Degree: A minimum of 1 year of related work experience.
• Minimum 2 years of experience in insurance or financial services required.
• Minimum 1 year experience with life insurance and annuity business processes and knowledge of insurance systems required.

Knowledge, Skills, and Abilities:

• Familiarity with basic programming concepts and insurance product complexities.
• Strong communication skills, both written and verbal.
• Professional interpersonal skills and ability to collaborate across teams.
• Analytical and creative problem-solver with strong attention to detail.
• Ability to manage multiple deadlines and operate independently with minimal supervision.
• Proficiency in research techniques and project coordination.
• Inclusive mindset and commitment to continuous learning and improvement.

Where You'll Work:

• West Des Moines, IA
• Office Location: Mostly Off-Site
• Expected Travel: Travel not likely/required.

EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers.

#LI-AO1

#LI-Hybrid

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.