Admissions Director

Essential Duties and Responsibilities Marketing & Business Development Develop and execute a strategic marketing plan to achieve and maintain occupancy goals Build and maintain relationships with hospitals, physicians, case managers, social workers, and community partners Conduct routine outreach visits and networking to generate referrals Represent the facility at community events, health fairs, and professional organizations Manage advertising efforts (digital, print, social media, website updates) Monitor local market trends and competitor activity Lead Management & Sales Manage all incoming leads (calls, emails, walk‑ins, online inquiries) Maintain a CRM or lead tracking system with accurate, up-to-date information Conduct tours for prospective residents and families Perform needs assessments and present appropriate service options Follow up consistently to convert inquiries into deposits and move‑ins Meet or exceed monthly and annual census and conversion goals Admissions & Intake Oversee the full admissions process from inquiry to move‑in Coordinate pre‑admission assessments with nursing staff Ensure all required documentation, assessments, and approvals are completed Verify financial eligibility in collaboration with the business office Ensure compliance with state regulations and facility policies Move‑In Coordination Coordinate all aspects of the move‑in process for a seamless transition Communicate with all departments (nursing, dietary, housekeeping, maintenance) to ensure readiness Conduct resident and family orientations Ensure a welcoming and positive first impression of the community Relationship Management Serve as the primary contact for prospective residents and families Build trust and maintain ongoing communication throughout the decision‑making process Address concerns with professionalism, empathy, and urgency Maintain relationships with referral sources for continued business growth Reporting & Performance Tracking Track and report key metrics including: Leads, tours, deposits, and move‑ins Conversion ratios Referral source performance Occupancy rates Provide regular reports to the Executive Director Analyze marketing ROI and adjust strategies as needed Compliance Ensure all marketing and admissions activities comply with state and federal regulations Maintain confidentiality in accordance with HIPAA guidelines Qualifications Education & Experience Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred) 2-5+ years of experience in marketing, sales, or admissions (senior living or healthcare preferred) Proven track record of meeting or exceeding sales/occupancy goals Knowledge, Skills, and Abilities Strong sales, negotiation, and closing skills Excellent communication and interpersonal abilities Ability to build and maintain professional relationships Strong organizational and time management skills Ability to multitask and manage competing priorities Knowledge of ALF regulations and senior care industry (preferred) #J-18808-Ljbffr