Content Specialist- Copywriter

Our Purpose

At Vibe, we are driven by our mission to elevate community and create opportunity. We believe in fostering an environment of inclusivity where every team member has the chance to grow professionally. Guided by our core values – be inclusive, educate, embrace change, and seek opportunities - we are dedicated to making a positive impact in the lives of our members and communities. As we continue to grow and expand our team, we are seeking passionate individuals who share our vision and are eager to join us in our journey.

Your Role: Content Specialist (Copywriter)

As a Content Specialist (Copywriter), you'll help bring Vibe's voice to life by turning ideas and information into clear, engaging content that connects with our members.
You'll create content across Vibe's website, emails, blogs, social media, video scripts, and other marketing channels, helping members better understand our products and services and feel confident taking their next step. From developing the first idea to polishing the final sentence, you'll own writing assignments from start to finish while ensuring every message feels unmistakably Vibe.
This is a great opportunity for a curious, creative writer who loves making complex information simple and wants to continue growing their skills in digital content, website publishing, SEO, and emerging AI-search strategies.

What You'll Do

• Create Content That Connects
• Write and edit website copy, emails, blog articles, social content, and social-video scripts.
• Adapt messaging based on the audience, channel, and purpose.
• Develop creative concepts, headlines, stories, and calls to action that make Vibe's content useful and engaging.
• Bring consistency to Vibe's voice while adjusting tone appropriately across different audiences and platforms.
• Research unfamiliar topics and work with subject-matter experts to develop accurate, easy-to-understand content.
• Verify product information and claims against approved sources before publication.
• Ask the right questions, identify missing information, and ensure content is complete and accurate.
• Help make financial information feel approachable, relevant, and actionable for our members.
• Partner with Marketing team members and agency partners to turn campaign briefs, audience insights, and search recommendations into effective content.
• Collaborate with Vibe's public relations partner on press releases, media announcements, talking points, and other external communications.
• Work with Vibe's Risk team on disclosures, promotional terms, and supporting marketing language.
• Thoughtfully incorporate stakeholder feedback while maintaining strong editorial judgment and a consistent brand voice.
• Grow Vibe's Digital Presence
• Apply SEO and AI-search content guidance to help make Vibe's content clear, useful, and discoverable.
• Develop knowledge of SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) as search behavior continues to evolve.
• Build proficiency in Vibe's content management system and publish approved website updates.
• Help keep website content relevant, accurate, current, and accessible.
• Own the Details
• Manage assignments through drafting, review, revisions, and final delivery.
• Coordinate feedback, organize source materials and files, and clearly communicate progress and deadlines.
• Proofread carefully for accuracy, grammar, clarity, brand consistency, and overall quality.
• Use available performance insights and feedback to continuously improve future content.

What We're Looking For

Education & Experience

• 1–3 years of professional experience in digital content, copywriting, marketing communications, or a related field.
• Demonstrated copywriting ability supported by a portfolio or writing samples.
• Ability to speak confidently about your work, including the intended audience, purpose, creative choices, personal contribution, and how feedback influenced the final product.
• Experience managing writing assignments, source materials, revisions, and deadlines.

Skills & Abilities

• Strong writing and editing skills with excellent grammar and attention to detail.
• Ability to translate complex topics into clear, approachable, and persuasive content.
• Strong storytelling skills with an understanding of audience, purpose, and calls to action.
• Curiosity and initiative, with a willingness to ask questions and learn unfamiliar topics.
• Ability to receive, evaluate, and thoughtfully incorporate feedback.
• Strong organizational and time-management skills.
• Collaborative mindset with the ability to work effectively across teams and with external partners.
• Familiarity with SEO and an interest in developing skills in AEO and GEO.
• Interest in growing website publishing and content-performance skills.

Why You'll Love It Here

• You’ll have the opportunity to shape how Vibe sounds, feels, and connects with our members across multiple channels.
• You’ll make financial information easier to understand, helping members feel more confident making decisions about their financial lives.
• You’ll have room to create, experiment, learn, and grow as new content channels and search technologies evolve.
• You’ll collaborate with Marketing, Risk, subject-matter experts, agencies, and partners across the organization, giving you exposure to many sides of Vibe.
• Your words will have a purpose beyond marketing. They’ll help educate members, create opportunities, and strengthen the connection between Vibe and the communities we serve.
• Most importantly, you’ll use the power of great communication to support our mission of elevating community and creating opportunity.

Physical Requirements

These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the position. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of the position. While performing the responsibilities of the job, the employee is required to hear, see, talk, stand, walk, stoop, kneel, lift, push, pull, and grasp.