Director, Marketing Insights & Technology

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary:

This is a rare opportunity to build something. You will have the mandate, the stakeholder access, and the platform to define what modern, AI-powered marketing operations looks like and to prove it with results. If you are energized by turning data into strategy, complexity into clarity, and ambiguity into competitive advantage, this role was built for you.

This is a senior leadership role at the intersection of strategy, analytics, and execution — responsible for building the systems, frameworks, and culture that turn marketing complexity into clarity and data into growth. You will own the enterprise marketing analytics vision, drive scalable operations across our Martech stack, and serve as a critical cross-functional partner to Finance, Brand, Revenue Operations, and Customer Success. You will embed an AI-native, test-and-learn mindset across the marketing organization and ensure every investment is tied to measurable business impact.

WHAT YOU'LL OWN

Analytics Strategy & Performance Measurement

• Develop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media

• Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization

• Partner with Finance and Brand to establish ROI models that link marketing outcomes directly to business impact — pipeline, revenue, retention

• Own performance reporting infrastructure: dashboards, executive scorecards, and KPI frameworks across all marketing functions

Marketing Technology & Data Infrastructure

• Enhance digital infrastructure and integrations to unify data across the Martech stack — including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platforms

• Lead the AI & Insights pillar in partnership with the team, supporting intelligent workflow automation and agentic marketing capabilities

• Ensure data governance, hygiene, and integrity across the full marketing data ecosystem

• Evaluate, implement, and optimize Martech tools to drive efficiency, scale, and smarter insights

Marketing Operations & Lead Flow

• Oversee the Lead Flow & Systems pillar — driving end-to-end lead flow, sleep flow, renewal workflows, and system integrations in partnership with CS

• Build scalable marketing operations processes: campaign operations, budget management, QA, and cross-functional workflows

• Establish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisions

• Partner closely with Revenue Operations and Sales to ensure marketing-sourced pipeline meets quality and velocity targets

AI-Native Culture & Innovation

• Champion an AI-native, test-and-learn mindset across the marketing organization — driving agility, accountability, and innovation

• Support the development and scaling of agentic marketing workflows, including campaign optimization, intent scoring, and automated reporting

• Identify and pilot emerging AI and automation capabilities that accelerate growth and reduce manual effort

WHAT WE'RE LOOKING FOR

Experience

• 10+ years of experience in marketing analytics, marketing operations, or revenue operations — ideally in a B2B enterprise software or SaaS environment

• Demonstrated success building and scaling analytics and operations functions from the ground up

• Prior experience working directly with C-suite stakeholders (CMO, CFO, CRO) and translating data into executive-level narratives

• Experience managing or partnering closely with Martech teams across platforms including Salesforce, Snowflake, 6sense, and Adobe

Skills & Capabilities

• Strong command of marketing attribution, multi-touch modeling, pipeline analytics, and campaign performance measurement

• Deep familiarity with AI tools, marketing automation, and agentic workflow concepts — comfortable leading AI adoption initiatives

• Exceptional ability to turn complex data into clear, actionable insights for both technical and non-technical audiences

• Cross-functional collaborator with strong influence skills — able to align Finance, Brand, CS, and Sales around shared measurement frameworks

• Highly organized, process-oriented, and comfortable operating in a fast-moving, transformation-stage environment

Information Security:

Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Inclusion & Equity:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.

#LI-Remote

#LI-MM1

Annual salary range for this position is between $140,000.00 - $196,000.00 gross before taxes.

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What Rocket Software can offer you in USA:

Unlimited Vacation Time as well as paid holidays and sick time

Health and Wellness coverage options for Rocketeers and dependents

Life and disability coverage

Fidelity 401(k) and Roth Retirement Savings with matching contributions

Monthly student debt benefit program

Tuition Reimbursement and Certificate Reimbursement Program opportunities

Leadership and skills training opportunities

EOE M/F/Vet/Disability. Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: View phone number on click.appcast.io or send an email to View email address on click.appcast.io. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

As part of our commitment to a safe and trustworthy workplace, we include background and reference checks in our hiring process.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Companies around the world trust Rocket to solve their most complex business challenges by powering their critical infrastructure, business processes, and data. We help extend the value of these assets, enabling our customers to embrace the potential of cloud and mobile computing, advanced analytics, and the innovations of tomorrow. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands rely on every day.

At Rocket, software is about more than just code—it’s about people. We are passionate problem-solvers, working to make a difference for others. Our foundation is built on empathy, humanity, trust, and love, and we strive to embody these core values in everything we do. Whether we’re serving our customers, partners, or fellow Rocketeers, we are committed to treating everyone with the respect and care they deserve.

Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts, and has 20 offices worldwide, bringing people and technology together to build a better future.