Summer 2027 Digital Marketing Intern

Job Description

Job Description

Summer 2027 Digital Marketing Intern

Company Overview

Force Factor is on a mission to disrupt the global health and wellness industry by creating innovative health products that help consumers Unleash their Potential. Our vitamins, supplements, and better-for-you foods are scientifically formulated to help create healthier and happier lives for people of all kinds. 

Our award-winning products are sold in thousands of retail and eCommerce stores nationwide, including Walmart, Amazon, Walgreens, Target, CVS, The Vitamin Shoppe, Sam's Club and iHerb. More than 50,000 people buy our products daily and that number is growing every month. You have the potential to make a real impact on people's lives by working at Force Factor to create products that Unleash Potential!

Culturally, think of us as an intense, meritocratic, and exciting high-growth startup that has survived and thrived through its first decade of rapid evolution and is now focused on scaling up to conquer the next decade's challenges and opportunities. We've accomplished a lot in our first 17+ years, but fundamentally know that we're just at the beginning of our journey, and that's where you come in! We need the smartest, highest energy people with real integrity who are looking to join an ambitious, hard-working team.

Force Factor is based in Boston's innovative Seaport District. Our team is filled with passionate, dedicated, and inspiring people operating with an ownership mindset (which is easy because we are entirely privately held and plan to stay that way). If you love a challenge, enjoy acting with urgency, and prefer to opt into a high-performance culture, when you join us, you'll feel like you've finally come home. Our private ownership structure is designed for the long term to enable huge opportunities for key team members to learn a ton, work with other A players and generate significant wealth, and we hope you'll choose to help us build an enduring and successful business for decades to come. There are two main reasons we're included on Bain's Insurgent Brands list of high-achieving CPG brands outperforming market growth: our people and our culture.

The Internship

As a Digital Marketing Intern, you'll dive into a fast-paced environment where your analytical skills will drive impactful omni-channel retail media results. You'll play a key role in our Digital Marketing team, leveraging your Excel proficiency, resourcefulness, and innovative thinking to craft unique, data-driven marketing approaches. This internship offers an exciting chance to sharpen your analytical capabilities and creative problem solving skills while making meaningful contributions to our marketing goals. 

Individuals selected for our Internship Program will actively contribute to our company's growth while benefiting from hands-on experience, mentorship, and professional development. Our internship program is based in the Seaport District of Boston. Throughout the summer, interns will work on impactful projects that directly influence our brand's progress. 

Key Responsibilities:

• Campaign Optimization: Assist in monitoring and adjusting paid retail media marketing campaigns to drive incremental sales and ensure efficient use of budget.
• Performance Analysis: Analyze campaign performance metrics to identify trends and make data-driven recommendations for improvements.
• Keyword Research: Conduct keyword research to identify opportunities for optimizing content and improving visibility on search engines.
• Content Optimization: Collaborate with the content team to ensure web and product content is optimized for both search engines and user experience. 
• Competitive Analysis: Perform competitor analysis to understand market positioning, identify content optimization opportunities, and uncover innovative strategies for enhancing our digital marketing efforts.
• Affiliate Program Management: Track and report on the performance of affiliate programs, manage creator outreach, and ensure alignment with marketing goals.
• AI Utilization: Leverage Claude to support work across all assigned responsibilities: conducting research, synthesizing data, drafting and refining content, brainstorming ideas, and identifying opportunities to share useful AI applications with the broader team.

Required Qualifications:

• Must be enrolled in a full-time undergraduate, Masters, or MBA program at an accredited institution. This opportunity is open to all students, from first-year students to seniors, MS students, or MBA students.
• Demonstrated ability to balance academic and extracurricular commitments (i.e., work experience, clubs, volunteer activities, teams, etc.).
• Proficiency in Excel, with experience in data analysis and reporting.
• A holistic thinker who enjoys using data to optimize marketing spend and strategy.
• A performance-focused, results-oriented approach - you will need a strong work ethic and drive to achieve results.
• Ownership mentality, self-motivation, ambition, and entrepreneurial spirit.
• Excellent interpersonal, communication, project management, and time management skills.
• Ability to thrive in a fast-paced, dynamic, and deadline driven environment.
• Self-motivated with the ability to prioritize and execute multiple concurrent tasks.
• Detail-oriented, driven, and organized high performer with an insatiable desire to win.