Associate Director, Professional Promotional Marketing - Oncology

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees. Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so. Does this inspire you and feel like a fit? Then we would love to have you join us! The Role The Associate Director, US Marketing, Hematology, will develop and implement brand strategies and execution plans for Genmab’s first hematology asset, EPKINLY. This critical role will report to the Director of EPKINLY HCP Marketing and will be expected to work closely with the US Marketing Team, EPKINLY cross-functional teams, and EPKINLY Alliance collaboration partners. Success in this role will require strong leadership, realizing strategic and tactical synergies, Follicular Lymphoma leadership, and pan-indication brand activities. Overall, this individual will be an important leader on the brand team, driving strong alignment and partnership with cross-functional and Alliance collaboration partners. Success in this role will require strategic thinking, strong leadership skills, a collaborative mindset, oncology/hematology (w/ recent launch) experience (highly preferred), and a proven record of accomplishment operating in an emerging/developing organization. Responsibilities Develop and shape key strategies, pull-through prioritized tactics, and live into the overall brand vision set by Genmab organizational leadership Seamlessly integrate promotional strategies into the overall product brand plan Develop and manage detailed tactical plans and develop related content to drive brand and launch readiness goals Partner effectively across Brand and Digital Marketing, within Genmab and across Alliance collaboration, to implement brand campaigns, positioning, and messaging across all brand collateral, including promotion for new indications Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics to establish and sustain a competitive marketplace advantage Shape peer-to-peer strategies through advisory boards, steering committees and other customer engagement events across FL indications Work productively to lead through external agency partners, key internal stakeholders, cross-functional groups within the Genmab organization, as well as Alliance collaboration to drive performance results Salesforce Collaboration: Partner with sales leadership and develop clear strategic and executional direction for the sales force. Manage project timelines, budgets, and all key deliverables aligned to brand goals Requirements A minimum of a bachelor’s degree is required; MBA preferred. 8+ years of professional relevant experience required, including US in-line marketing experience Oncology/hematology marketing experience highly preferred. Prior joint venture/ co-promote / co-marketing alliance experience preferred Strategic and creative mindset. Ability to translate insights into actionable strategies. Proven track record of brand performance, including developing strategies and tactics with measurable impact. Track record of driving strong sales force engagement and execution. Digital and non-personal marketing experience and innovation. Excellent verbal and written communication skills for a wide range of audiences, including management teams. Ability to lead and motivate cross-functional team members and stakeholders. “One team” mentality. Experience working in the highly complex, dynamic environment of an emerging organization preferred. Self-starter with strong initiative, is proactive and solution-oriented, and can function autonomously. Ability to thrive in a rapidly evolving, fast-paced work environment. Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization. Commitment to corporate culture of innovation, patient-centricity, inclusion, and compliance. Ability to travel domestically For US based candidates, the proposed salary band for this position is as follows: $176,400.00---$264,600.00 The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives. When you join Genmab, you’re joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S. employees are eligible for: 401(k) Plan: 100% match on the first 6% of contributions Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance Voluntary Plans: Critical illness, accident, and hospital indemnity insurance Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses About You You are genuinely passionate about our purpose You bring precision and excellence to all that you do You believe in our rooted-in-science approach to problem-solving You are a generous collaborator who can work in teams with a broad spectrum of backgrounds You take pride in enabling the best work of others on the team You can grapple with the unknown and be innovative You have experience working in a fast-growing, dynamic company (or a strong desire to) You work hard and are not afraid to have a little fun while you do so! Locations Genmab maximizes the efficiency of an agile working environment, when possible, for the betterment of employee work-life balance. Our offices are crafted as open, community-based spaces that work to connect employees while being immersed in our powerful laboratories. Whether you’re in one of our office spaces or working remotely, we thrive on connecting with each other to innovate. About Genmab Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO®) antibody medicines. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X. Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com). Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract. Genmab is an international biotechnology company with a core purpose guiding its unstoppable team to strive towards improving the lives of patients through innovative and differentiated antibody therapeutics. For more than 20 years, its passionate, innovative and collaborative team has invented next-generation antibody technology platforms and leveraged translational research and data sciences, which has resulted in a proprietary pipeline including bispecific T-cell engagers, next-generation immune checkpoint modulators, effector function enhanced antibodies and antibody-drug conjugates. To help develop and deliver novel antibody therapies to patients, Genmab has formed 20+ strategic partnerships with biotechnology and pharmaceutical companies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO™) antibody medicines. Established in 1999, Genmab is headquartered in Copenhagen, Denmark with locations in Utrecht, the Netherlands, Princeton, New Jersey, U.S. and Tokyo, Japan.