Marketing Campaign Specialist

About the Role: We're looking for an analytical, results-driven Marketing Campaign Specialist to lead demand generation for the Yardi Commercial team. This role is less about producing campaigns and more about making them perform. You'll own paid media strategy across trade advertising, paid social, sponsored content, and display, and serve as the single source of truth for marketing performance, reporting spend, cost per lead, and ROAS by channel to leadership. You'll dig into how we acquire leads, where they land in the funnel, and what moves them to the next stage, directing our paid media execution team with clear briefs and priorities rather than hand-building every placement. You'll also partner with campaign specialists, product marketing, and events to build paid amplification into campaigns from the start, run webinar promotion and lead follow-up, and optimize landing pages and websites to turn traffic into qualified pipeline. What You’ll Do: Develop and manage marketing strategies and plans for an assigned product line or vertical market Collaborate with internal teams—including writers, designers, and product stakeholders—to execute marketing campaigns Coordinate the creation of marketing collateral such as email campaigns, brochures, videos, social media, and press releases Support event marketing efforts by delivering promotional materials, event displays, swag, and presentation content for Yardi and industry events Who You Are: Bachelor’s Degree in Marketing, Communications, or related field A minimum of three (3) years of marketing experience Prior experience in business to business (B2B) marketing organization Proficiencyin MS Office Suite, Word, Excel, and PowerPoint Excellent verbal and written communication skills Excellent attention to detail, proof reading and editing skills Strong project management skills and the ability to manage multiple competing priorities Solid interpersonal and relationship management skills Excellent organizational skills Strong research and analytical skills Ability to work independently or in collaboration with others Determination and internal self-motivation Ideal to Have: Experience in specified product/market/industry Marketing software (project management, CRM, website CMS) Enterprise software and real estate industry experience Real Estate runs on Yardi. About Us: Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation.We’vecreated a team of over10,000 employeesin over 40 locations around the globe dedicated to making great real estate software products. Discover the Yardi Difference: Yardi is more than just a software company - we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally,demonstratingour commitment to various causes and communities. Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements. Annual Salary Range: $80,800 - $90,900 EOE/Race/Gender/Disability/Vets #J-18808-Ljbffr