Value Strategy & Enablement Leader

Overview

As the nation's leading provider of high-quality home care services, we empower our clients to live independently, safely, and with dignity in their own homes. The home is more than a place - it's the center of health, care coordination, and Meaningful Moments that transform lives.

The Value Strategy & Enablement Leader is accountable for designing and enabling organic growth initiatives that increase market penetration, expand service offerings, and improve the effectiveness and productivity of field-based growth teams and closely aligned client lifecycle and service roles.

This role translates growth strategy into execution by leading research, building decision-ready business cases, and developing growth enablement platforms-including messaging, tools, and digital experiences-that connect talent with practical resources, insights, and training. As a key contributor to the Growth & Performance team, the Value Strategy & Enablement Leader operates cross-functionally with local market leadership, enterprise teams, and external partners.

Our Benefits:

• Comprehensive medical, dental, and vision coverage

• 401(k) retirement plan

• Paid time off and holidays

• Employee assistance programs and wellness initiatives

• Flexible options to support a balanced life

• Compensation range of $125,000 - $155,000 based on experience

Responsibilities

What You'll Do:

Business Line Expansion Research & Business Case Development

• Lead the identification, evaluation, and prioritization of expansion opportunities across new programs, business lines, and services

• Develop data-driven, decision-ready business cases aligned to enterprise growth priorities and informed by market, financial, and operational insights

• Synthesize market opportunity, operational readiness, financial return, and execution risk to inform leadership decision-making and investment prioritization

Growth Enablement Leadership in Priority Segments

• Serve as the growth enablement lead for assigned segments, business lines, and strategic programs (e.g., Veterans, Private Pay)

• Partner closely with Business Line Practice Leaders and Regional Growth Leaders to drive aligned execution across prioritized segments

• Lead efforts to ensure national growth strategies are effectively operationalized at the market level, incorporating local dynamics and feedback

• Influence segment-level strategy and execution priorities through insights, performance data, and cross-functional collaboration

Selling Tools & Growth Enablement Platforms

• Lead the strategy, development, and continuous evolution of selling assets used by growth teams, including:

• Value propositions and messaging frameworks

• Audience segmentation, profiles, and use cases

• Proof points grounded in data and measurable outcomes

• Ensure teams have access to actionable analytics and enablement resources to deliver compelling, tailored narratives across levels (National, Market, Program, Partner)

• Design and implement scalable enablement tools and content management approaches that drive adoption, consistency, and efficiency

• Establish and support governance frameworks to ensure alignment with regulatory requirements, brand standards, and payor/referral expectations

• Drive the evolution of enablement capabilities toward:

• Market- and location-specific messaging

• Alignment with differentiated service offerings

• Materials that support training, live selling, and late-stage conversion

• Provide leaders with tools and frameworks to support sales planning, territory design, goal setting, and performance management, aligned to enterprise priorities

• Lead and facilitate cross-market initiatives, workshops, and forums that promote collaboration, capability building, and best practice sharing

Localized Web Experience & Digital Execution

• Oversee the administration and optimization of local and state-level web presence to ensure accuracy, compliance, and conversion effectiveness

• Partner cross-functionally to ensure alignment across websites, digital marketing, call tracking, and CRM systems to support data integrity, attribution, and performance insights

• Identify opportunities to enhance digital engagement and conversion performance through continuous improvement and data-driven insights

Qualifications

What You'll Bring:

• Results Orientation: Delivers measurable growth outcomes within area of responsibility; consistently drives performance against defined targets.

• Strategic Execution: Shapes and operationalizes enterprise growth strategies, driving aligned execution against both near-term priorities and long-term objectives.

• Influence & Communication: Effectively partners across functions and levels; communicates clearly with stakeholders to drive alignment and progress.

• Strategic Decision Influence: Builds and contributes to business cases; shapes data-driven decision-making within a matrixed environment.

• Adaptability: Responds effectively to changing priorities and market conditions; adjusts plans to maintain momentum and results.

• Execution Excellence: Leads and manages complex initiatives; ensures timely, high-quality delivery of key projects and priorities.

• Customer & Partner Focus: Understands key external stakeholders and incorporates insights into execution and process improvements.

• Analytical & Financial Acumen: Uses data and financial insights to inform decisions, monitor performance, and identify opportunities for improvement.

Education & Experience

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred

• 5+ years of experience driving growth across sales enablement, strategy, partnerships, marketing, product, or business leadership roles

• Proven experience working across enterprise and field-based operating models

• Experience in homecare is valuable but not required