Senior Manager, Site Merchandising & Digital Experience

Job Description

Job Description

WHAT IS THE BRAND?

Mashburn is an Atlanta-based apparel and lifestyle brand founded in 2007. The company designs, manufactures, and markets a nationally recognized assortment of menswear (Sid Mashburn) and womenswear (Ann Mashburn), and other high-quality, iconic brands. Mashburn aims to be the best in American style and service... a brand that offers luxury-quality product at accessible prices, delivered with a memorable customer experience, and driven by a deeply personal brand voice that expresses the passion and inspiration of our founders.

WHAT IS THE JOB?

At Mashburn, our core focus is simple: create, share, and make it special. In our stores that comes to life through everyday luxury, memorable customer experiences, and a personal brand voice that reflects a genuine passion for American style and service. Online, that same standard should hold.

As the Senior Manager, Site Merchandising & Digital Experience, you will serve as the owner of Mashburn's digital customer experience and a key driver of online revenue growth. You will own site revenue, conversion performance, and the quality of the customer journey from first impression to purchase - ensuring every product launch is executed flawlessly, leading personalization and clienteling strategy, optimizing conversion, and reducing returns through sharper content and product presentation. You will set the standard for how Mashburn shows up digitally, building processes and frameworks that bring the same care and intentionality online that defines us in store. As a cross-functional partner to buying, merchandising, and marketing, you will align the digital experience with product vision and brand standards. With your balance of analytical rigor and brand sensibility, you will be a driving force behind sustainable online growth. This position is in our Atlanta headquarters and reports to the Senior Director Ecommerce & Digital Marketing.

WHAT ARE THE RESPONSIBILITIES?

• Develop the customer journey strategy, defining the end-to-end on-site experience across every touchpoint
• Lead seamless product launch execution, ensuring every product goes live on time, accurately presented, and to Mashburn's content and presentation standards
• Develop the on-site marketing calendar, ensuring all on-site marketing messages align with Performance Marketing and Email campaigns
• Own the personalization and clienteling strategy, building a digital model that makes every customer feel known, recognized, and well-served
• Set the site merchandising strategy, defining how products are organized, surfaced, and presented to drive conversion and brand elevation
• Own the CRO roadmap end to end, writing briefs, analyzing results, and making rollout decisions
• Drive return reduction through content, PDP quality standards, and testing that closes the gap between customer expectation and product reality
• Build and develop the site merchandising team, setting clear priorities, execution standards, and coaching on quality

WHAT ARE THE SKILLS?

• 6+ years in ecommerce, site merchandising, or digital experience - ideally within a luxury, premium apparel, or lifestyle brand
• A genuine passion for customer experience and a strong point of view on what great digital retail looks, feels, and performs like
• Proven experience executing high-volume product launches with precision
• Hands-on experience owning personalization strategy - segments, rules and recommendation logic
• Hands-on CRO and A/B testing experience end to end: hypothesis, brief, analysis, and rollout decision
• Strong commercial instincts with a deep understanding of how presentation and experience drive both conversion and brand loyalty
• Experience using merchandising and content strategy to reduce return rates
• Experience digging into analytics directly, synthesizing findings into a clear narrative, and communicating insights
• Experience with personalization platforms (Visually, Nosto, Dynamic Yield, or similar)
• A collaborative working style with experience partnering with merchandising, marketing, and technical teams without friction
• Clear, structured communicator with the ability to effectively brief technical partners and present to senior leadership
• Reflects our core values of Hopefulness, Helpfulness, Honesty, Hard Work, Humility and Nimbleness

Compensation will be based on relevant experience and required skills for the role.