Social Media Manager

Overview

Join to apply for the Social Media Manager role at 12th Tribe .

This is an IN OFFICE role in our Santa Monica office, so please only apply if that is available to you.

Responsibilities

• Plan, design, implement and monitor social media marketing campaigns.
• Create, curate and manage social media content, including text, audio, visual and multimedia formats.
• Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.
• Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
• Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.
• Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.
• Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.
• Track social media campaigns’ key performance metrics to maximize results and report progress to management.
• Produce and Direct Photoshoots
• Oversee final edits from photoshoots to ensure final product is passed along to Merchandising
• Create and oversee Marketing briefs for E-mails, Ads, Web and Social.
• Manage budgets across content creation platforms
• Work cross functionally with Buying and Merchandising
• Staying up to date on current social media trends and implement them for the brand
• Ensure the delivery of successful campaigns while supporting business critical KPIs
• Analyze how effective our content and programming is, while making recommendations for improvement based on insights and trends
• Manage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
• Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growth

Required Skills

• Minimum 7 years of social media management experience
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Professional certification in Google Analytics strongly preferred
• Proficient using multi-social posting programs such as Hootsuite and HubSpot
• Strong computer skills using Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
• A natural "people person," skilled at building and nurturing relationships, and balancing many priorities
• Fluency with analytics and SEO
• Knowledge in the KOL (INFLUENCER) landscape
• Familiarity with online analytical tools and social scheduling applications, such as: Dash Hudson, Tribe Dynamics, and Google Analytics
• Strong verbal, written, and interpersonal skills
• Natural storyteller who understands the brand DNA, voice, and aesthetics
• Strong understanding of and interest in the fashion space
• Experience in visual storytelling on social media

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Apparel & Fashion