Sr. Product Manager - Web

Job Description

The Senior Product Manager, KFC.com is accountable for the vision, strategy, and measurable outcomes of kfc.com as a critical owned digital channel. This role leads an empowered cross functional product squad to discover, deliver, and continuously improve web experiences that drive acquisition, discovery, and conversion-while reinforcing the mobile app as the primary owned ordering experience. Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional app migration where it improves lifetime value.

The successful candidate is not a requirements writer or backlog administrator. They are a product leader who brings together customer insight, data, design, and engineering to solve high leverage problems and deliver compounding impact-building solutions that are valuable, usable, feasible, and viable.


KFC.com plays a distinct role in the owned ecosystem and the Sr. Product Manager must excel at:
• Discovery & acquisition (SEO/SEM landing experiences, menu discovery, brand and product storytelling)
• Conversion and ordering (fast, frictionless ordering flows where relevant; seamless handoff to app when optimal)
• Account & loyalty access (sign in, enrollment, benefits visibility, cross channel continuity)
• Resilience & trust (reliable experiences, clear messaging during outages/issues, accessibility, performance)
• Platform alignment (identity, menu/pricing/availability, offers/loyalty, payments, analytics)

Responsibilities

• Define and own a clear web product vision and strategy aligned to company goals and guest needs.
• Establish outcome based objectives (OKRs) for the web experience (e.g., acquisition, conversion, speed, accessibility, funnel completion) and ensure priorities reflect the highest customer and business value.
• Translate strategy into an evidence based roadmap that balances quick wins with foundational investments (performance, reliability, SEO, instrumentation).
• Partner with engineering, design, analytics, and marketing to deliver SEO-strong site enhancements, scalable experimentation frameworks, and highly optimized merchandising experiences.
• Develop end-to-end plans for features, detailing the hypothesis, timeline for testing and implementation, and results to report out to the product and executive teams.
• Partner tightly with engineering and design to solve problems and deliver outcomes-not just ship features.
• Drive shared accountability across the squad through clear goals, rapid learning, and high integrity commitments.
• Create space for teams to innovate, while maintaining disciplined prioritization and measurable impact.
• Drive continuous discovery using customer research, analytics, prototypes, and experiments to validate ideas before scaling solutions.
• Identify and mitigate key risks early (value, usability, feasibility, viability) through iterative learning.
• Engage regularly with customer insights and behavioral data to understand friction points and opportunities in the web funnel.
• Define success metrics and measurement plans before build begins; ensure analytics and event instrumentation are treated as P0 requirements.
• Forecast impact using benchmarks, prior results, and funnel analysis; measure post launch outcomes and adapt priorities based on results.
• Maintain a clear, transparent view of performance (conversion, drop offs, latency, SEO health, and experience quality signals).
• Ruthlessly prioritize to maximize impact-sequencing initiatives to deliver compounding value while limiting complexity and churn.
• Consistently simplify solutions to capture the majority of value with minimal implementation effort, without sacrificing quality or trust.
• Own delivery end to end: discovery → definition → build → QA → release → adoption → iteration.
• Ensure releases meet high standards for performance, reliability, accessibility, and usability.
• Collaborate with engineering on pragmatic technical trade offs that improve speed to value while preserving platform integrity.
• Partner with Marketing, Brand, Ops, Legal, and Customer Care to ensure experiences are compliant, consistent, and operationally viable.
• Coordinate with platform and mobile product partners (identity, offers, loyalty, menu/pricing, payments) to ensure end to end coherence across channels.

Qualifications

Required Qualifications
• 6-10+ years of product management experience, including ownership of customer facing web experiences at meaningful scale.
• Demonstrated success leading cross functional teams to deliver measurable outcomes (conversion, acquisition, retention, or experience quality), not just shipping features.
• Strong product judgment across discovery, delivery, and go to market, with evidence of data driven prioritization and clear trade off decisions.
• Proven ability to run discovery: translating insights into hypotheses, validating with research/experiments, and building an outcome oriented roadmap.
• Deep comfort with analytics: funnel analysis, instrumentation, experimentation, and post launch measurement.
• Ability to simplify and focus-consistently delivering high value with controlled complexity.
• Strong collaboration and communication skills; can influence stakeholders across marketing, ops, engineering, and leadership.
• Enough technical fluency to understand feasibility and trade offs (web performance, APIs, SEO implications, experimentation tooling).

Preferred Qualifications
• Experience in QSR, retail, e commerce, or other high volume consumer environments with real world operational constraints.
• Experience with SEO, site performance optimization, accessibility, and conversion rate optimization at scale.
• Familiarity with modern product management principles and operating models (empowered teams, continuous discovery).

Salary Range: $148,900 - $186,500 + eligible bonus + comprehensive benefits