Director, Decision Sciences

Agency:

Targetbase

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

About Targetbase

Targetbase is a datadriven strategic marketing agency grounded in the belief that brands thrive when they truly understand their customers and apply that knowledge to deliver engaging and meaningful customer experiences. Serving a broad and diverse range of leading brands we combine analytics artificial intelligence marketing technology creativity to design develop and execute marketing and customer engagement strategies that build strong customer-brand relationships and deliver profitable business impact.

Role Purpose

As a Director in Decision Sciences youll support executive-level analytic leadership cross-discipline team members and client stakeholders providing intelligence and insight-based consultation along with effective leadership and oversight for the execution and delivery of performance measurement data science and reporting deliverables.

What Youll Do

• Contribute to client marketing success through the appropriate and effective application of a wide variety of insight and intelligence generation disciplines techniques and toolsets.

• Demonstrate thought-leadership and effective collaboration with internal teams and client stakeholders to identify and define marketing measurement analysis intelligence generation and reporting needs.

• Apply intelligence and insight of customers behavioral dynamics and marketing performance to inform and advise internal and external stakeholders on marketing strategies audience definition tactical planning and campaign optimization.

• Draw upon personal knowledge of marketing data science measurement and research disciplines along with that of subject matter experts to design and develop solutions tailored to client needs and objectives.

• Ensure that all involved team members are well-informed on project objectives requirements and expectations as well as on the intended applications and uses of the intelligence and insight generated.

• Shepard all aspects of project execution/implementation proactively intervening and/or course correcting as necessary to ensure on-time on-budget high-quality delivery as well as opportunistic exploratory analysis (as needed) to clarify perspective and enrich understanding.

• Effectively communicate and convey findings learning and strategic recommendations to client stakeholders via dashboard visualizations presentations and written documents.

• Develop junior-level analytic talent via mentorship and hands-on training.

What You Bring

Experience & Education

• 7 years of hands-on applied analytics experience in areas such as segmentation predictive modeling digital analytics measurement media performance business intelligence or market research.

• Bachelors Degree required; Masters in IT Management or Business Analytics preferred.

Knowledge & Ability

• Curiosity of key drivers of customer behavior and marketing performance.

• Passion for discovering actionable intelligence hidden within large complex datasets.

• Desire to learn and experiment with new approaches techniques and processes.

• Knowledge of strategic marketing principles and practice along with a strong focus on driving business outcomes.

• Advanced and applied knowledge of statistical concepts and techniques and performance measurement.

• Working knowledge of dashboarding and visualization platforms (Power BI Tableau).

• Firm understanding of core data architecture and management concepts principles and practices.

• Strong communication presentation and writing skills.

• Proactive problem-solving ability.

• Collaboration and teaming skills.

• Ability to train and mentor others.

Candidates must be local to the Irving TX or Raleigh NC area and willing to be on site in our offices at least 3 days a week.

Targetbase is a part of Omnicom Precision Marketing (OPM). OPM aligns Omnicoms global digital data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data connected intelligence and connected experiences OPM provides services that include data-driven product / service design technology strategy and implementation CRM / loyalty strategy and activation econometric and attribution modelling technical and business consulting and digital experience design and development.

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.

Required Experience:

Director