Physician Liaison

Description

Reston Ear, Nose, & Throat, an affiliate of SENTA Partners, is Northern Virginia's premier adult and pediatric otolaryngology center. The specialists at Reston Ear, Nose and Throat are committed to providing compassionate and comprehensive care for a wide range of ear, nose, and throat (ENT) and allergy problems for adult and pediatric patients.


SENTA Partners is a leading Management Services Organization (MSO) specializing in providing comprehensive support to ENT and Allergy private practices. Our mission is to help people Breathe better, Hear better, Live better. At SENTA, we focus on the operational efficiencies and financial performance of our partner practices, allowing physicians to focus on delivering exceptional patient care. We are committed to fostering a collaborative and supportive work environment where our employees can thrive and grow.

Position Summary

The Physician Liaison is responsible for the recruitment and provision of the new patients to the assigned offices by creating and nurturing relationships with a variety of external referral sources, such as other physician groups, hospitals, physicians, nurses, office managers, and referral coordinators. The Physician Liaison is responsible for building and growing referral relationships through coordinating sales activities, using a consultative sales approach, virtual outreach and other marketing and sales techniques. This role is critical to SENTA Partner's overall success in achieving its vision of becoming the industry leading organization for ENT & Allergy physicians.

Key Responsibilities

• Develops and grows strong relationships with direct referral sources through scheduled account visits to recruit new patient referrals.
• Conduct face to face sales calls and presentations to referral sources, introducing ENT and Allergy services and new service lines.
• Obtains, interprets, and analyzes physician referral data to 1) optimize sales effectiveness, efficiency, and 2) to prioritize sales and logistics (routing) plans to reach weekly and monthly sales objectives.
• Leveraging the CRM, develops & maintains an effective field activity tracking system to document calls, call notes and other activities.
• Promotes and participates in community awareness through events and outreach.
• Defines and contentiously refines competitive landscape and value proposition (pitch) of the assigned practices.
• Resolves physician customer service calls, taking initiative to make decisions within authorized scope of responsibility, or directing decision making to the proper authority.
• Provides timely follow up on specific questions, areas of interest, and/or concerns expressed by referral sources.
• Facilitate introduction of new referring physician & relevant support staff to assigned practices. Ensures all new referral sources receive appropriate and timely educational information (i.e., bio on MDs, patient outcomes data, set up meeting with physician team, etc.)
• Works with organization's leadership on referral source retention & growth strategies.
• Prepares monthly and quarterly reports and reviews findings with the physicians & leadership.
• Aids in identifying referral growth strategy, setting referral growth goals, calculating referral forecasts, and creating plans toward increased market penetration.
• Actively demonstrates commitment to providing excellent customer service.
• Actively participates in educational activities/self-development to enhance professional growth.
• Maintains professional appearance and conduct as established by the organization.
• Encourages and maintains confidentiality in all interaction with physicians/providers.
• Other duties as assigned.

What We Offer

• Comprehensive Health Benefits (Medical, Dental, and Vision)
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short & Long Term Disability
• Holidays & Paid Time Off (PTO)
• Employee Assistance Program (EAP)
• Retirement Contribution Program - 401(K) Match

Requirements

Qualifications

• Bachelor's Degree OR Associates degree with minimum of 2 years of sales/healthcare experience (required).
• Healthcare sales and/or marketing experience required, pulmonology, urgent care, primary care, pediatrics and endocrinology experience a plus.
• Experience with Contact Management Systems a plus.
• Possess excellent face-to-face communication skills.
• Disciplined to work independently, closing new leads and following up on existing leads.
• High-level of energy, drive, and public relations confidence.
• Ability to multi-task in a fast pace environment while recognizing and determining priorities.
• Excellent organizational and time management skills.
• Ability to communicate effectively, both orally and in writing.
• Must have strong working knowledge of computer and Microsoft Office programs.
• Must follow professional dress code.