Senior Product Manager - Sponsored Product Ads (Hybrid - Seattle)

Job Description We are looking for a Senior Product Manager who will play a crucial role in driving revenue growth and advertiser success through our Sponsored Product Ads platform. You will own the product strategy for our highest grossing advertising product, helping brand partners reach customers at critical discovery and consideration moments across Nordstrom's digital properties. Job Summary As a member of the Nordstrom Product Management team, you will partner closely with the Nordstrom Media Network, and drive the strategy, roadmap, and execution for Sponsored Product Ads—our core search and browse advertising product. You will operate at the intersection of product, engineering, retail media sales, ad operations, analytics, and our vendor partner Criteo. You will use data-driven insights to build and implement a roadmap that scales Sponsored Product Ads performance, improves advertiser ROI, and enhances customer experience. You will own the technical vendor relationship with Criteo, defining requirements for platform capabilities, integrations, and reporting. You will make product decisions that align with our guiding principles: enhance the customer experience, connect customers with brands, drive partner performance, and build products that are uniquely Nordstrom. A day in the life... Product Strategy and Vision - Define and drive the product vision for Sponsored Product Ads, ensuring alignment with Nordstrom customer experience standards and Nordstrom Media Network revenue goals. Evangelize this vision with key stakeholders across NMN, Digita, Ad Operations, Analytics, and Engineering. Technical Vendor Management - Own the strategic relationship with Criteo, defining platform roadmap requirements, feature prioritization, integration needs, and performance expectations. Translate business requirements into technical specifications for vendor development and internal engineering teams. Platform Strategy & Technical Enablement - Define placement strategy, targeting capabilities, and ad quality standards for Sponsored Product Ads. Drive technical integration roadmap including API enhancements, data feed optimization, and measurement infrastructure. Continuous Discovery and Insights - Monitor KPI performance for Sponsored Product Ads including fill rate, impression volume, click-through rates, conversion rates, ROAS, and incremental revenue. Keep current with competitive retail media offerings and industry best practices to identify feature gaps and optimization opportunities. Prioritization and Planning – Define and prioritize the product roadmap balancing advertiser demand, platform scalability, customer experience impact, and technical feasibility. Drive towards quarterly revenue targets while maintaining ad relevance and customer satisfaction metrics. Definition and Decomposition - Write user stories, acceptance criteria, and measurement plans for platform features, algorithm improvements, targeting capabilities and reporting enhancements. Define technical requirements for vendor integrations and internal system dependencies. Governance & Compliance - Establish and maintain ad quality standards, brand safety guidelines, and policy frameworks for Sponsored Product Ads. Ensure compliance with advertising regulations, privacy requirements, and Nordstrom brand standards. Collaboration and Influence - Collaborate with Nordstrom Media Network Sales and Ad Operations teams to translate advertiser needs into product requirements. Partner with Analytics to define measurement frameworks. Align with the site Customer Experience Product Teams on placement strategy and customer experience trade-offs. Drive Impact - Work with Engineering to drive progress against deliverables through day-to-day backlog management, agile ceremonies, and launch planning. Conduct regular business reviews with Criteo to ensure platform performance and roadmap alignment. Measurement & Reporting - Partner with Analytics teams to build comprehensive reporting showing product and campaign performance, incrementality analysis, and competitive benchmarking. Demonstrate ROI for brand advertisers and inform platform optimization priorities. What We Value Our brand legacy of customer service Curiosity and learning Collaboration and diversity of thought Evidence-based outcomes Speed to market and progress over perfection Accountability Simplicity Experimentation Customer-centric mindset Qualifications Required 3+ years of product management experience in ad tech, retail media networks, or e-commerce platforms with demonstrated expertise in sponsored product or search advertising Bachelor's degree in Computer Science, Engineering, Math, Business or related technical discipline preferred, or equivalent combination of education and experience Strong technical aptitude with ability to work with vendor platforms, APIs, data feeds, and advertising technology infrastructure Proven ability to manage vendor relationships, translating business requirements into technical specifications and holding partners accountable to roadmap commitments Experience working with ad operations teams, understanding campaign setup, trafficking processes, bidding strategies, and optimization workflows Proficient in data analysis and advertising performance metrics (Fill rate, CTR, CVR, ROAS) Strong verbal and written communication skills, including presenting to various levels within a matrixed organization Outstanding organizational and time management skills with ability to manage multiple workstreams simultaneously Self-starter with strong drive and meticulous attention to detail—able to own initiatives end-to-end while ensuring nothing falls through the cracks Preferred: Experience with retail media networks, specifically sponsored product or search advertising in marketplace environments Direct experience working with Criteo or similar sponsored product platforms (Citrus Ad, Pacvue, Flywheel, Skai) Background in search relevancy algorithms, ranking systems, and auction mechanics Experience conducting build vs. buy analyses and vendor selection processes Understanding of retail media measurement methodologies including incrementality testing and attribution modeling Familiarity with retail merchandising concepts, product catalogs, and inventory management Knowledge of privacy regulations (GDPR, CCPA) and their impact on advertising products Why This Role Matters You'll own Nordstrom's largest revenue-generating advertising product, directly impacting hundreds of brand partners and millions in annual ad revenue. This role sits at the heart of our retail media network strategy—balancing platform scalability, advertiser performance, and customer experience to build a best-in-class sponsored product offering. Your decisions will shape how brands connect with customers across Nordstrom's digital ecosystem and define our competitive position in the retail media landscape. Location: Seattle, WA (Hybrid) Pay Range Details The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience. $142,000.00 - $220,500.00 Annual We’ve got you covered… Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including: Medical/Vision, Dental, Retirement and Paid Time Away Life Insurance and Disability Merchandise Discount and EAP Resources This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: A few more important points... The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job. For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance. For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site. Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines. Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs. 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CURIOUS AND EVER CHANGING We approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation. HERE TO WIN We’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day. WE EXTEND OURSELVES We treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community. Come on! Join us!