Director of Integrated Marketing Communications

Position Overview Title: Director of Integrated Marketing Communications Institution: Boston Graduate School of Psychoanalysis (BGSP) Location: Brookline, MA (On-campus / Hybrid eligible; occasional travel to regional campuses) Reports to: Assistant Vice President of Enrollment Management Employment Type: Full-Time, Exempt Salary: $80,000-$90,000, commensurate with experience. The Director of Integrated Marketing Communications designs and executes data-driven marketing, brand, and public relations strategies to increase brand visibility, drive enrollment for BGSP's specialized graduate programs and elevate the public profile of BGSP. Reporting directly to the Assistant Vice President of Enrollment Management, this position operates in a small, close-knit academic environment, balancing strategic brand planning with hands-on content creation, technical acumen, and creative execution. Working with internal marketing staff and external vendors, this leader serves as the chief storyteller and external advocate for BGSP across its Boston, New York, and New Jersey campuses. Key Responsibilities Campaign Management: Lead multi-channel marketing campaigns across digital, social media, print, email, and search engine optimization (SEO) to generate high-quality inquiries and push graduate applicants smoothly through the admissions funnel. Content Strategy: Oversee the creation of engaging content, including website copy, social media & blog posts, videos, and student success stories. Data and Analytics: Track, analyze, and present key performance indicators (KPIs) including web traffic, cost-per-lead, and inquiry-to-application conversion rates to the AVP of Enrollment Management to continually optimize spending and inform strategic decision making. Marketing Leadership and Vendor Coordination: Assess marketing needs and, in consultation with the AVP of Enrollment Management, coordinate and manage internal marketing staff, student workers, and external marketing agencies, consultants, or vendors to advance institutional goals and initiatives. Cross Campus Strategic Planning: Lead the development and implementation of annual marketing plans, in consultation with the AVP of Enrollment Management, to support graduate enrollment targets and institutional goals across all campus locations. Website Overhaul & Management: Direct the visual strategy, user experience (UX), and rollout of a new "look and feel" for the bgsp.edu website. Maintain and update the existing site during the transition while optimizing content for search engine visibility (SEO). CRM Selection & Implementation: Partner with enrollment leadership and IT infrastructure to evaluate software vendors, select, and oversee the initial implementation and database setup for BGSP's first dedicated enrollment CRM. Communication Nurture Flows: Build out the foundational communication architecture within the new CRM, establishing automated email and text nurture sequences to guide prospective student leads through the funnel from initial inquiry to application and enrollment. Community & Institutional Outreach: Plan and execute strategic marketing and outreach initiatives to increase visibility, registration, and attendance for extension division seminars, public conferences, and regional community events, coordinating with internal marketing staff and, when appropriate, external partners in consultation with the AVP of Enrollment Management. PR Agency Management & Thought Leadership: Serve as the primary institutional liaison for an external PR agency. Guide the agency's media strategies, approve press releases, coordinate faculty expert sourcing, and hold the agency accountable to key coverage metrics that elevate BGSP's thought leadership. Development & Alumni Support: Work closely with the Development office to align brand messaging across fundraising and alumni relations campaigns, ensuring a unified voice for all external audiences. Budget Management: Working in partnership with the AVP of Enrollment Management, oversee the planning and utilization of marketing resources and budget expenditures to support enrollment goals, institutional priorities, and a strong return on investment (ROI). Cross-Department Collaboration: Partner with academic program directors and the admissions team to highlight unique program features and support recruitment events. Qualifications Education: Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree preferred). Experience: Five or more years of experience in marketing, communications, or related fields. Experience in higher education enrollment marketing preferred; experience in secondary education, alumni relations, nonprofit organizations, fundraising, or related mission-driven sectors will also be considered. Excellent writing, editing, and public speaking skills. Skilled in leveraging digital marketing technologies, CRM platforms, and web analytics to optimize audience engagement and conversion outcomes. Proven ability to manage multiple projects and meet tight deadlines. Familiarity with a student lifecycle and/or adult learner motivations is preferred. Experience managing a website redesign project and participating in a CRM rollout is preferred. Proficiency in a variety of digital marketing tools including - Microsoft 365, CRM systems (e.g., TargetX/Salesforce, Slate, Element451, or HubSpot), email marketing platforms, AI-assisted content creation. Advanced working knowledge of WordPress content management and Google Analytics 4 (GA4) for digital performance measurement and reporting. Exceptional cross-functional collaboration skills, with the ability to fluidly transition between enrollment-driven and alumni/development-driven marketing mindsets. Strong vendor management and negotiation skills, with the ability to clearly define deliverables and KPIs for third-party agencies. Exceptional writing, editing, and narrative-building skills, with an ability to distill nuanced concepts into clear briefs. About Boston Graduate School of Psychoanalysis BGSP's highly engaged community is deeply committed to furthering humanity's understanding of the unconscious forces that drive us, helping individuals lead more fulfilling lives, and addressing the societal and cultural challenges we continue to face. The School educates clinical mental health counselors, scholars, and psychoanalysts who are able and confident in their abilities to remove impediments to the lasting growth of which virtually all people are capable. Its individualized approach to learning helps students uniquely shape their professional lives. More than 50 years after its founding, BGSP opens its doors to qualified students from all corners of the world to learn powerful approaches for understanding psychodynamics and effecting change in diverse settings, clinical and otherwise. Contributing through our Therapy Center, Internship Programs, and work in the community, our students graduate with confidence in their abilities to work skillfully with a wide range of patients in a variety of settings. For more information about Boston Graduate School of Psychoanalysis, including the branch campus locations in New York and New Jersey, please visit The Boston Graduate School of Psychoanalysis is an equal opportunity employer, committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. #J-18808-Ljbffr Public Relations Society of America Inc.