CRM Marketing Manager

CRM Marketing Manager

The University of Alaska Anchorage is recruiting for a CRM Marketing Manager to work with our Enrollment Services department. If you are interested in the position and have experience in marketing, communications, or enrollment services we encourage you to apply!

The CRM Marketing Manager is a key member of the Enrollment Services team, responsible for managing and optimizing the university's Salesforce CRM and Marketing Cloud platforms to support student recruitment, admissions, and advancement initiatives. This position combines technical CRM administration with strategic enrollment marketing, collaborating across departments and University of Alaska campuses to develop automated communication campaigns, maintain data integrity, improve business processes, and deliver actionable insights.

To thrive in this role the applicant should be a collaborative, detail-oriented professional with experience administering Salesforce CRM and Marketing Cloud, managing data, and developing automated communications. They are an organized problem solver who can balance multiple priorities, build strong relationships, communicate effectively with stakeholders, and use technology to improve processes and support student success.

Minimum Qualifications:

Bachelor's degree in Public Relations, Journalism, Communications, Business or related field and three years of progressively responsible experience relevant to the position, or an equivalent combination of training and experience.

Position Details:

This is a full-time, term-funded, exempt staff position complete with both a competitive salary and full employee benefits package. UA provides a generous compensation package that includes retirement options, annual leave, 12 paid holidays per year, tuition waivers for employees and family members, and affordable medical, dental and vision care coverage. New hires will be placed on the UA Staff Salary Schedule, Grade 79, based on education and experience.

Application review will begin on 08/07/2026. Applications received by this date will receive priority consideration; however, the recruitment will remain open until filled.

If you have any questions regarding this position, please contact Rachel Towslee, at View email address on click.appcast.io.

*To be eligible for this position, applicants must be legally authorized to work in the United States without restriction. Applicants who now or may in the future require visa sponsorship to work in the United States are not eligible.

This is a term-funded position reviewed annually for contract renewal at the University's discretion.

The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact the ADA team at View email address on click.appcast.io.

The University of Alaska ( is an Equal Opportunity/Equal Access Employer and Educational Institution. The University is committed to a policy of non-discrimination ( against individuals on the basis of any legally protected status.

The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.

Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.

All employees at the University of Alaska are expected to uphold the highest standards of ethics and professionalism when conducting or engaged in university business.

*Each university within the University of Alaska system publishes an Annual Security and Fire Safety Report which contains information regarding campus safety and security including topics such as: campus law enforcement authority; crime reporting policies; campus alerts (Timely Warnings and Emergency Notifications); fire safety policies and procedures; programs to prevent dating violence, domestic violence, sexual assault and stalking; the procedures the University will follow when one of these crimes is reported; and other matters of importance related to security on campus. The report also contains information about crime statistics for the three most recent calendar years concerning reported crimes that occurred on campus; in On-Campus Student Housing Facilities; in Noncampus buildings or property owned or controlled by the University or a recognized student organization; and on public property within, or immediately adjacent to and accessible from, the campus. The report also contains fire statistics for any fires occurring in an On-Campus Student Housing Facility during the three most recent calendar years.

Access to the reports is available at:

UAA : (Addresses Anchorage campus, Aviation Technology Complex, JBER - Elmendorf Extension, JBER - Richardson Extension, Kenai Peninsula College - Kachemak Bay campus, Kenai Peninsula College - Kenai River campus, Kodiak College, Kodiak High School Extension, Matanuska-Susitna College, Prince William Sound College, and Prince William Sound College - Cordova Extension) Online: Request a paper copy in person: UAA Police Department Office at Room 114 of Eugene Short Hall on the Anchorage campus / UAA Dean of Students Office at Room 122 of Rasmuson Hall on the Anchorage campus. Request a paper copy by mail: View phone number on click.appcast.io or View email address on click.appcast.io / View phone number on click.appcast.io or View email address on click.appcast.io.

UAF: (Addresses Fairbanks Campus, Bristol Bay Campus, Chukchi Campus, Community and Technical College, Kasitsna Bay Campus, Seward Marine Center, Tok Campus, Kuskokwim Campus, and Northwest Campus) Online: Request a paper copy in person: UAF Office of Rights, Compliance and Accountability on the 3rd Floor of Constitution Hall. Request a paper copy by mail: View phone number on click.appcast.io or View email address on click.appcast.io.

UAS: (Addresses the Juneau Auke Bay Campus, Juneau Technical Education Center, Sitka Campus, & Ketchikan Campus) Online: Request a paper copy in person: Hendrickson Building, Suite 202 on the Juneau campus. Request a paper copy by mail: View phone number on click.appcast.io or emailing View email address on click.appcast.io.