Principal Product Marketing & Development, Growth & Commercial

About the Company:

At AT&T, we are connecting the world through the latest tech, top-of-the-line communications and the best in entertainment. Our groundbreaking digital solutions provide intuitive and integrated experiences for millions of customers across online, retail, and care channels. Join our mission to deliver compelling communication and entertainment experiences to customers around the world as we continue to evolve as a technology-powered, human-centered organization. As part of our team, you will transform the way we deliver a seamless customer experience with digital at the center of all you do. In our world, digital is much larger than just an eCommerce channel; we are transforming all channels to digitally perform as one team to create a better customer experience. As we move into 2026, digital transformation will revolutionize the digital space, and you can build a career that will propel your future.

Principal Product Marketing & Development, Growth & Commercial

Join AT&T and help shape the future of communications and technology that connect the world. We value innovators who seek to explore the unknown and challenge the status quo. Bring your bold ideas and fearless spirit to redefine connectivity and transform how people share stories and experiences. At AT&T, you won’t just imagine the future—you’ll build it.

Role Summary
We’re looking for a Principal Product Manager focused on growth, adoption, and monetization for our smart home security product. This role sits at the intersection of product, marketing, and sales, with a mandate to drive customer acquisition, activation, upsell, and retention.

You will own the commercial strategy and growth roadmap across the customer journey—from awareness and purchase through activation, engagement, and renewal. You’ll partner closely with marketing, channel teams, and analytics to test, learn, and scale programs that grow the business.

Key Responsibilities

• Define and own the product’s growth strategy and roadmap, aligned to business targets such as subscriber growth, ARPU, attach rates, and retention.

• Lead initiatives that improve awareness, consideration, conversion across digital and assisted channels, activation completion rates, and cross‑sell/upsell performance.

• Collaborate with marketing and channel teams to develop segmentation and value propositions, launch campaigns across all channels, and optimize landing pages, funnels, and offers.

• Partner with analytics to define and track funnel KPIs, run experiments to improve conversion and engagement, and build dashboards that support decision‑making.

• Influence pricing and packaging to balance growth, profitability, and customer value.

• Serve as the voice of the business in product discussions to ensure new features drive measurable growth outcomes.

Ideal Experience & Skills

• 10+ years in product management, growth, or a related role (e.g., growth marketing, product marketing, commercial strategy).

• Strong B2C, E-commerce experience is preferred. Customer focus.

• Proven track record driving customer acquisition, conversion, or retention in a subscription or consumer service.

• Strong analytical skills; comfortable with funnels, cohorts, and experimentation.

• Experience collaborating with marketing, sales, and channel teams.

• Ability to translate business goals into concrete product and go-to-market initiatives.

• Excellent communication and storytelling skills—able to influence stakeholders at multiple levels.

Success in 12 Months Looks Like

• Clear, measurable improvements in acquisition, activation, and retention metrics.

• A prioritized, data-driven growth roadmap aligned to company goals.

• Strong, repeatable experimentation engine across key touchpoints.

• Tight collaboration with marketing, channels, and product teams to drive growth.

Our Principal Product Marketing & Development - Smart Home Products, earns between $158,200-$237,400 USD Annual, Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  

• 401(k) plan  

• Tuition reimbursement program  

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

• Paid Parental Leave  

• Paid Caregiver Leave  

• Additional sick leave beyond what state and local law require may be available but is unprotected  

• Adoption Reimbursement  

• Disability Benefits (short term and long term)  

• Life and Accidental Death Insurance  

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

• Employee Assistance Programs (EAP)  

• Extensive employee wellness programs  

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

• AT&T internet (and fiber where available) and AT&T phone.

Ready to join our team? Apply today.

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Weekly Hours:

Time Type:

Location:

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.