Digital Marketing & Growth Manager

Digital Marketing & Growth Manager

At Smith Clinesmith, we believe there is a "Third Way" in the legal profession — building a career where you can do well financially while doing meaningful work that genuinely helps people.

We are a nationally recognized plaintiffs' litigation firm focused on nursing home abuse and neglect cases. Our mission is simple: protect vulnerable people, hold corporations accountable, and deliver justice for families.

We are looking for a high-level Digital Marketing & Growth Manager to oversee and optimize our paid advertising, social media presence, and digital lead generation efforts across multiple markets. This is not an entry-level marketing position. We are looking for someone who understands performance marketing, data, creative strategy, and how to generate measurable case acquisition results.

Responsibilities

• Manage and optimize PPC campaigns across Google Ads and related platforms
• Build, manage, and scale Facebook and Instagram advertising campaigns
• Oversee social media strategy and content execution
• Monitor campaign analytics, KPIs, and ROI
• Coordinate with intake and leadership teams to improve lead quality and conversion
• Create and test ad copy, landing pages, and creative concepts
• Develop retargeting and audience segmentation strategies
• Manage relationships with outside vendors, media buyers, and creative partners when needed
• Stay current on digital marketing trends, platform changes, and best practices

Qualifications

• Experience managing PPC and paid social campaigns with real budget responsibility
• Strong understanding of Meta Ads Manager and Google Ads
• Experience with conversion tracking, analytics, and reporting
• Understanding of lead generation funnels and performance optimization
• Strong communication and organizational skills
• Ability to work independently and move quickly
• Experience in legal marketing or other high-value lead generation industries is a major plus

Compensation $90,000 About Smith Clinesmith

What We Offer

• Competitive salary based on experience
• Performance bonuses tied to results
• Opportunity to help build a nationally recognized litigation brand
• Direct access to leadership and strategic decision-making
• A fast-moving, entrepreneurial environment
• Meaningful work that makes a real difference in people's lives

If you are someone who thrives on growth, performance, creativity, and accountability — and you want to be part of a mission-driven law firm redefining plaintiffs' litigation — we would like to hear from you.