Digital Marketing Director

Job Description

Job Description

Are you a results-driven digital marketer with a knack for innovation? Do you love turning data into actionable strategies while working in a dynamic and inspiring environment? Join Gravitational Marketing as our next Digital Marketing Director and help businesses grow while doing work you love!

Why You’ll Love Working Here:

• A positive, success-minded culture where life and business are ESP—Enjoyable, Simple & Prosperous.
• An exciting, creative work environment where your ideas matter.
• Opportunities to help businesses grow while achieving personal and professional fulfillment.
• Recognition as one of Central Florida’s Best Places to Work, with national “Great Place to Work” certification and other accolades.
• Leadership driven by innovation and purpose, led by UCF grads and Orlando’s “Most Influential” professionals.

What You’ll Do:

• Lead and manage the digital marketing team, providing guidance, support, and strategic direction to ensure success across all campaigns.
• Conduct regular development meetings with team members to foster growth, align goals, and enhance overall performance.
• Craft and execute winning strategies across digital channels (Google Ads, Meta, email marketing, SEO, etc.) to boost client leads, conversions, and revenue.
• Manage and optimize daily budgets for SEM/PPC campaigns on platforms like Google and Facebook, maximizing ROI through bid adjustments, ad copy testing, and strategic refinements.
• Provide data-driven insights using tools like Google Analytics to evaluate campaign effectiveness and identify improvement opportunities.
• Collaborate with teams on landing page creation and optimization to enhance user experience and conversions.
• Lead client calls, delivering actionable insights and on-the-spot analysis.
• Stay ahead of the curve by adopting and experimenting with the latest digital marketing tools and trends.
• Lead the development, creation, testing, and implementation of innovative digital marketing strategies, tools, and campaigns to improve performance and keep clients ahead of industry trends.
• This role is primarily remote, but will require you to come into the office one time per month for a company-wide meeting.

Perks You’ll Enjoy:

• Time Off: 5 weeks of PTO
• Retirement Savings: Automatic 3% employer 401(k) contribution (after one year).
• Fun Extras:
• Themed office activity days and a casual work environment.
• Kindle Book Club to support continuous learning.
• Monthly Flexible-Spending Benefits Stipend, so you can invest in the benefits that best support you.
• Health Benefits: Comprehensive insurance and supplemental benefits through our Section 125 plan.

What We’re Looking For:

• Bachelor’s degree or equivalent experience.
• 10+ years of digital marketing experience (automotive experience a plus).
• Expertise in PPC, SEO, social media marketing, and analytics.
• Google Ads certification.
• Proficiency with AdWords Editor, Facebook Ad Center, Microsoft Excel, and Word.
• Strong analytical skills to turn insights into results.
• Creative thinking and innovation in digital marketing offerings

You’ll Shine If You Have:

• Excellent verbal and written communication skills.
• A confident, engaging personality that fosters trust and rapport.
• Strong project management and organizational skills, with attention to detail and deadlines.

Are you ready to grow your career while making an impact? Join a team where your work drives results, your ideas are valued, and your potential has no limits. Apply now and let’s create something extraordinary together!

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