Marketing Specialist

Wolfpack Perks and Benefits As a Pack member, you belong here, and can enjoy exclusive perks designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone. Medical, Dental, and Vision Flexible Spending Account Retirement Programs Disability Plans Life Insurance Accident Plan Paid Time Off and Other Leave Programs 12 Holidays Each Year Tuition and Academic Assistance And so much more! Attain Work-life balance with our Childcare benefits, Wellness & Recreation Membership, and Wellness Programs that aim to build a thriving wolfpack community. Essential Job Duties NC State Campus Enterprises is looking for an innovative, strategic and creative marketing professional to join our dynamic marketing team as a Marketing Specialist supporting Wolfpack Outfitters (the official NC State bookstore) and its key subsidiaries, including Wolf Xpress Print and Copy. If you know how to build a buzzing digital community, launch a seasonal campaign that turns heads and tell a compelling brand story that connects with students, alumni, and fans—we want you on our team! Campaign Strategy & Brand Storytelling Develop and execute multi-channel marketing and communication plans that boost brand awareness and directly impact sales. Own the annual promotional calendar—from high-energy product launches and seasonal retail campaigns to campus events. Craft and deploy integrated campaigns across email, social media, web, digital ads and more. Content Creation & Digital Buzz Partner with our graphic designer, mentor an energetic student social media team and collaborate with key stakeholders to produce effective creative assets. Manage paid and organic digital marketing efforts, leveraging Google Advertising and social media to capture target audiences. Coordinate and lead lifestyle and studio product photoshoots featuring students, staff and community members to bring our merchandise to life. Keep the Wolfpack Outfitters e-commerce experience fresh by managing homepage features, promotions and engaging content. Insights, Trends & Innovation Build dashboards and reports to analyze campaign performance and digital touchpoints, using data to continually sharpen our marketing strategy. Keep a pulse on retail marketing trends, consumer behavior and emerging platforms to keep our brand innovative and culturally relevant. Step up to support broader Campus Enterprises marketing, PR and division-wide initiatives. Who You Are You are a strategic storyteller who understands how to blend creative flair with data-driven results. You are a collaborator at heart, eager to mentor student creators and work cross-functionally with retail and print teams. You are deeply tapped into modern marketing channels. You thrive in a vibrant, energetic environment and love the unique energy of a thriving university campus. Other Responsibilities Model the Division’s mission and values, introduce the Division’s mission and values to the employees, and foster a positive, cohesive workplace and congeniality among co-workers. Understand the goals and culture of the organization, and understand how employees’ work activities, teamwork, and customer service impact clients. Work with your supervisor and colleagues to understand these goals and the culture. Adhere to all University policies, procedures, and regulations, and Division standard operating practices and protocols. May be required to drive a state vehicle to deliver materials for events to locations across campus. Perform other duties as assigned to ensure Campus Enterprises’ business needs are met. Minimum Experience/Education Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Preferred Qualifications Experience developing and implementing marketing strategies using a variety of media with an emphasis on web, email and social media. Copyright and editing experience with an understanding of basic advertising and copyright laws. Prior direct retail marketing and public relations experience. Professional and internship experience relevant to the position’s requirements. Required License or Certification Valid driver’s license required. A valid North Carolina driver’s license or the ability to obtain one within 60 days of start date is required. EEO Statement NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability‑related accommodations in the application and interview process are welcome to contact View phone number on click.appcast.io to speak with a representative of the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at View phone number on click.appcast.io or View email address on click.appcast.io. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. #J-18808-Ljbffr NC State University