Brand Designer (Digital)

About the role We're looking for a Brand Designer (Digital) to lead brand and visual design for Cloaked's white-glove protection offering - our concierge-led service for high-net-worth individuals, family offices, and top executives who've chosen dedicated protection over self-serve. This offering has its own identity, distinct from our core consumer product: premium, understated, and built to earn trust with an audience that expects it. You'll own everything a client sees, from the onboarding experience to the physical materials that arrive at their door, and steward the visual system that holds it together - working directly with the lead for the offering. This is a four-to-six-month contract engagement with the intent to convert to full-time for the right fit. What will you do? Build the visual system Develop and steward the brand - typography, palette, logo and lockups, photography, layout language - so it reads as authoritative and premium, with restraint over flash Maintain the brand system and guidelines as a living reference the team can work from Design the client experience Design the client-facing onboarding sessions: Figma presentations, screen recordings, and animations that make the concierge journey feel considered and easy to follow Explore and design product-interface concepts - UI mockups and flows for onboarding, interactive tutorials that teach the product, and the on-screen moments shown in client presentations Make the physical artifacts Design tangible, high-touch collateral: leather-bound folders with foil-stamped logos, printed briefs and dossier presentation, and QR-to-digital experiences that bridge print to the app Design intentional, on-brand merchandise for clients and events - considered pieces that reinforce the positioning, not merch for merch's sake Work closely with the team Meet weekly with the lead to review progress and set priorities What skills and experiences will help you? A portfolio showing brand systems you've built or substantially shaped, not just applied Strong typographic judgment and a point of view on what reads as premium versus what reads as loud Fluency in Figma, including presentation and prototype work Motion and animation skills sufficient to show product flows clearly Print production experience - you know how to prepare files that come back from the printer looking the way you intended Comfort designing UI, even if product design isn't your primary discipline Experience working independently as a contractor with minimal art direction What's nice to have? Work with luxury, private banking, high-end hospitality, or other high-net-worth audiences Specialty print experience: foil stamping, embossing, bookbinding, or bespoke packaging Experience designing sub-brands that sit alongside a parent brand without competing with it Exposure to security, privacy, or identity products Merch and physical product design Background working in a startup or high-growth environment What we like? Self-starters who take ownership and proactively look for ways to improve things Restraint - the audience is sophisticated and can tell when something is trying too hard Comfort with chaos: priorities shift, context is incomplete, and you move anyway A pragmatic bias toward shipping and iterating over perfecting in isolation Strong communication, and the ability to explain a design decision rather than just present it Genuine care about craft, including in the details nobody asked about What we offer Cloaked is a well-funded Series B startup based out of NYC. Although we are a distributed team, the NYC team operates with a hybrid model. We have two floors of our building, with two state of the art kitchens packed with drinks, snacks and everything else you'd need to get through the day. The Cloaked team has diverse interests and so we frequently embark on team outings and go out for socials! Compensation and Benefits Compensation for this contract engagement will be discussed directly with candidates. For full-time US employees, we offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and equity, plus a comprehensive benefits package: medical, dental and vision with Cloaked covering the majority of employee premiums, company-paid basic life, and a 401(k) with company match. We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role). Perks Competitive PTO: PTO, floating holidays and sick days — and we push people to actually use them. We see time off as a preventative burnout measure, not a balance to hoard. Parental Leave: Paid leave for all new parents — birth, adoption, or foster placement — because the people building privacy deserve time with their families. Monthly wellness & meals stipend: Used for any kind of physical, mental or emotional care you'd like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer — plus lunch and coffee during the workday. Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events. We are really excited about having you join our mission-driven team and help us build the future of online privacy! #J-18808-Ljbffr Cloaked