Senior Manager, Content Creation - Selling Skills

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Position Summary

The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in MedTech.

The Senior Manager, Content Creation – Selling Skills, reporting into the Director of Global Sales Content Creation, will co-create the strategy, design, and execution of global sales learning and enablement content. This role will be responsible for creating integrated, end-to-end learner journeys that accelerate seller productivity, strengthen selling capabilities, and deliver measurable commercial impact.

This leader serves as the architect of modern sales learning, ensuring content is not only high quality, but embedded into how sellers operate day-to-day—driving sustained behavior change rather than one-time training events. By partnering closely with Sales Process, Enablement, and Commercial leadership, this role ensures consistent, scalable development of selling capabilities across the enterprise.

Key Responsibilities

Learning Design, Development, & Delivery

• Serve as a global subject matter expert on how sellers learn, adopt, and sustain high-impact selling behaviors at scale.

• Architect and deliver end-to-end selling curricula aligned to the full commercial lifecycle, ensuring a cohesive and intuitive learner journey.

• Establish global content standards and governance, enabling consistency across regions and business units while allowing for targeted local adaptation.

• Integrate sales methodology, commercial processes, and enabling technologies into practical, field-ready learning experiences that drive immediate application.

• Leverage modern learning modalities (AI-enabled learning, simulations, AR/VR, interactive content) to increase engagement and retention.

• Act as the enterprise integrator across functions (Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement) to ensure alignment and adoption.

• Partner closely with Sales Training teams to co-create, scale, and continuously improve high-impact enablement solutions globally.

Measurement, Evaluation, & Continuous Improvement

• Translate enterprise instructional design standards into simple, actionable, field-ready guidance that drives application, not just awareness.

• Shift the organization from training completion metrics to performance-based outcomes, ensuring learning drives measurable behavior change and commercial results.

• Define and track clear success metrics (e.g., time to productivity, win rates, pipeline quality, deal velocity) tied to learning interventions directly to business performance.

• Optimize the global learning ecosystem by streamlining content, eliminating redundancy, and reducing friction to accelerate seller productivity.

• Continuously improve content and delivery based on data, field feedback, and evolving commercial priorities.

• Operate with a mindset of ownership, speed, and enterprise rigor, ensuring rapid iteration and scalability.

Stakeholder Partnership & Adoption

• Build and sustain strong, trust-based partnerships with key stakeholders across Global Sales Process, Commercial Technology, HR, Sales Intelligence, and Regional/BU Enablement teams to ensure alignment on priorities, content, and delivery.

• Act as a strategic advisor to sales and enablement leadership, shaping how selling capabilities are embedded into daily execution, not treated as standalone training.

• Drive enterprise-wide adoption of selling curricula and tools, ensuring content is effectively deployed, reinforced, and utilized in the field.

• Lead cross-functional alignment on what “good looks like” in selling behaviors, creating consistency in expectations, language, and execution across the commercial organization.

• Partner with regional and BU leaders to balance global standardization with local relevance, ensuring solutions are both scalable and practical.

• Lead structured change management and communication strategies to support rollout of new content and capabilities, proactively addressing resistance and accelerating uptake.

• Establish feedback loops with field leaders and sellers to ensure continuous input, rapid iteration, and strong alignment to real-world selling needs.

• Influence senior stakeholders to prioritize enablement initiatives that drive measurable business impact, using data and insights to reinforce decisions.

Preferred Requirements 

• Proven experience in sales enablement, training, field coaching, or commercial excellence within healthcare or B2B environments.

• Proven experience in business/commercial roles, sales, business development, or cross-functional commercial initiatives in a matrix environment

• Strong understanding of CRM systems (e.g., Salesforce), sales methodologies, and adult learning principles.

• Project management experience preferred

• Results and growth-focused mindset with strong judgment, accountability, and decision-making abilities.

• Change management and innovation attitude and ability to build and sustain collaborative relationships.

• Project management experience preferred

Qualifications

• Bachelor’s degree required

• 3-5 years of experience in sales enablement, sales capability, instructional design, or commercial roles within complex, global organizations (MedTech, Life Sciences, Technology, or similarly regulated industries preferred).

• Ability to influence without authority and communicate at an executive level to translate complexity into clear, actionable learning solutions.

• Advanced proficiency with Articulate Storyline, Camtasia, Captivate, and Microsoft Word/Excel/PowerPoint; strong familiarity with other authoring tools

• Experience developing eLearning modules, documentation, presentations, and training materials maintained in an LMS

• Veeva Vault experience preferred

Leadership & Personal Attributes

• Commercially grounded, people-first leader with strong business acumen. 

• Curious, innovative, and comfortable pushing boundaries while navigating governance and risk. 

• Trusted partner who can both collaborate and constructively challenge. 

• Data-driven decision maker with the ability to translate insights into action. 

• Clear, concise communicator with strong executive presence. 

• High integrity, learning agility, and resilience in a fast-changing environment 

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

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Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

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