Product Launches & Sales Enablement Lead, North America

Title: Manager, Product Launches & Sales Enablement, North America Location : Remote Job Description: We're looking for a strategic and execution-driven marketing leader to own go-to-market (GTM) execution for all new product and solution launches across North America, while also leading marketing efforts for emerging non-insurance verticals. In this role, you'll act as the bridge between Global Product Marketing and the North America field organization, translating global positioning into market-ready launch programs that generate pipeline, accelerate deals, and strengthen our position as a leading InsurTech platform. You'll own the full launch lifecycle, from strategy through post-launch analysis, while ensuring Sales is fully enabled to win. What You'll Do: GTM Launch Planning & Execution: Own end-to-end GTM plans for all North America product, solution, and major feature launches-from pre-launch strategy through 90-day post-launch review; define launch tiering and build repeatable playbooks Sales Enablement & Readiness: Lead North America sales readiness, partnering with Sales Enablement and Product Marketing to deliver battle cards, pitch decks, objection handling, competitive positioning, and demo narratives; establish readiness scorecards Launch Campaigns & Content: Design integrated launch campaigns in partnership with Integrated Campaigns; develop key launch assets (press releases, emails, landing pages, webinars/events); localize global content for North America audiences Customer & Partner Communications: Own customer-facing launch communications; partner with Customer Success and Account Management to identify early adopters and references; develop partner-facing materials Post-Launch Measurement: Own launch performance tracking; lead 30/60/90-day retrospectives and share insights with Global Product Marketing to inform future roadmap and launches Non-Insurance Vertical Ownership: Lead GTM execution for emerging verticals, including Mortgage Banking for Decisioning solutions What You Bring: Strong GTM mindset - you design structured, end-to-end launch strategies and execute with discipline Excellent storytelling skills, with the ability to translate complex technical capabilities into clear, buyer-focused messaging Proven ability to lead cross-functional initiatives across Sales, Product Marketing, Customer Success, and Field Marketing Executive presence and confidence engaging with senior stakeholders, including Sales leadership Understanding of (or ability to quickly learn) the North America insurance and Insurtech landscape Requirements: 8-12 years of B2B marketing experience, including 4+ years in product marketing, GTM launch management, or field marketing Experience in enterprise software, SaaS, and/or Insurtech strongly preferred Proven success leading full-cycle product launches that drive pipeline and support sales acceleration Experience partnering closely with Sales Enablement and Product Marketing teams Bachelor's degree required; MBA preferred At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic. Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. #LI-Remote #J-18808-Ljbffr