Senior Vice President, Planning (CPG Client)

Strategic Media Leader

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.

We're looking for a strategic media leader to serve as the primary client partner for a specialized national and local retailer. This role will interface directly with senior stakeholders—including the CMO, Head of Media, and Martech Lead—to drive high-impact media initiatives that deliver measurable business results.

Responsibilities

Act as the lead client contact, building trusted relationships with executive decision-makers

Develop and champion strategic media plans that align with brand goals and market dynamics

Oversee all aspects of media planning and execution, from insight development to performance optimization

Collaborate cross-functionally with internal teams and external partners to ensure seamless delivery

Proactively identify growth opportunities and bring forward innovative, business-driving solutions

Ideal Candidate

A self-starter with a strong strategic mindset and a passion for media innovation

Exceptional communication and leadership skills, with the ability to influence at the executive level

Comfortable navigating fast-paced environments and driving results with confidence

Role Objectives

Responsible for developing, implementing, and executing strategy to define the future direction of Client business

Actively listen to Clients and continually identify opportunities to lead thinking

Team leader for Client interaction fostering positive relationships

Identifies key target insights based on Client brief necessary for formulating communication strategy

Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience

Effectively communicates and solicits agreement of best opportunities for Client

Ensure the quality of work for all Client deliverables

Serves as key resource for local markets in defining media strategy and media plans

Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)

Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations

Serves as leadership and content development coordinator for all Client presentations

Ability to cross sell interagency products and services

Collaborate with business intelligence/analytics, data and investment teams to identify consumer learning needs and drive consumer insight generation, analysis/interpretation

Qualifications

10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management

Must have online and offline media experience. Offline experience will be TV, Print, Radio, OOH. Online experience will consist of Display, Search, Social, and Mobile, and Content Marketing.

Fluency with Media Tools and solid understanding of Digital Planning tools

Proven experience and success in presenting plans to Client and influencing top level Client decisions

Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results

Excellent leadership, management and motivational skills

Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally

Excellent organizational, interpersonal, and quantitative/analytical skills

Strong Client presentation skills and business writing skills

Demonstrated expertise in strategic planning and Client relations

Detail oriented and proven ability to thrive in a fast-paced environment

Critical assessor of talent – builds and motivates high performing teams

Able to direct long range planning and the development of programs to maximize organizational resources

Design and manage projects, resources, stakeholders, participants, and deadlines

High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change

Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $180,215 - $299,637 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.