Event Sales Manager

Event Sales Manager

Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back.

We're looking for an Event Sales Manager who owns the full sales cycle from first inquiry to executed event. Someone who brings energy to every touchpoint, stays disciplined in their outreach, and works closely with operations to deliver events that exceed expectations. If you're ready to build a book of business and grow with one of the most recognizable brands in sports entertainment — this is where you do it.

The Event Sales Manager drives revenue growth by owning the full sales cycle across inbound leads and outbound business development. This role is focused on pipeline growth, account conversion, and delivering high-quality client experiences that keep guests coming back. As a leader of a high-energy, guest-facing venue, this role requires a flexible schedule including evenings, weekends, and holidays, with availability to work extended hours during peak periods, special events, and high-volume seasons.

Execute the Full Sales Cycle

Manage a high-volume inbound pipeline while executing consistent outbound prospecting during daily Power Hours

Own every stage of the sale — from first inquiry through tour, proposal, and close

Deliver in-person selling experiences through venue tours and client touchpoints that convert opportunities

Grow accounts by identifying upsell opportunities and maximizing the value of each client relationship

Deliver a Best-in-Class Guest Experience

Provide an exceptional client experience from the initial inquiry through post-event follow-up

Partner with Operations and the Culinary Team to ensure flawless event execution

Maintain detailed, accurate communication on Banquet Event Orders (BEOs) to prevent day-of issues

Represent the Topgolf brand with professionalism and hospitality in every interaction

Stay Sharp on Business Performance

Review daily performance metrics, key numbers, and lead rotations to track progress and identify gaps

Maintain pipeline accuracy and data integrity to support strong forecasting

Identify opportunities for sales process improvement and share them with leadership

Drive awareness of the Topgolf brand in the community through networking and professional engagement

Operate as a Team Player

Participate in daily huddles, weekly sales meetings, and 1:1s with sales leadership

Stay aligned on priorities, targets, and execution standards across the venue

Demonstrate Topgolf's Core Values in every interaction: Fun, One Team, Excellence, Courage, and Caring

Core competencies for success:

Drives Results | Consistently achieving results, even under tough circumstances.

Demonstrates a strong drive to achieve meaningful revenue results every day

Drives every opportunity in the pipeline to successful completion and closure

Shows determination in the face of objections, slow periods, and competitive pressure

Sets high standards for personal performance and holds yourself accountable to them

Customer Focus | Building strong customer relationships and delivering customer-centric solutions.

Independently anticipates and meets client needs from inquiry through post-event follow-up

Follows up with clients to ensure events were executed to their full satisfaction

Searches continuously for ways to improve the client experience and grow account value

Internalizes customer feedback and applies it to improve future sales and event outcomes

Communicates Effectively | Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Clear, concise, and professional in all client and internal communications

Listens attentively to client needs and tailors proposals and solutions accordingly

Shares pipeline updates and event details with leadership and operations as needed

Is clear and thorough in BEO documentation and reporting to ensure seamless event execution

Ensures Accountability | Holding self and others accountable to meet commitments.

Takes full ownership of personal pipeline performance and revenue results

Monitors own metrics daily and adjusts approach when activity or conversion is lagging

Takes responsibility for both successes and shortfalls without deflecting

Follows through on every commitment made to clients, the operations team, and sales leadership

Qualifications:

5+ years of progressive sales experience, including leadership of direct reports

Bachelor's degree in hospitality management, Business Administration, or a related field preferred; equivalent combination of education and relevant experience will be considered

Proven success in high-volume events or hospitality sales environments

Progressive, relevant experience within the hospitality industry preferred

Strong proficiency in Salesforce or similar CRM; Excel and reporting tools

Must be 21 years of age or older as required by state or local law

Physical Requirements:

Ability to remain stationary for extended periods of time, including working at a desk, computer workstation, or within the venue

Ability to regularly move throughout the venue to conduct site tours, support event setup walkthroughs, and engage with guests and operational teams

Ability to occasionally lift, carry, and/or move up to 25 pounds

Ability to communicate clearly and effectively, both verbally and in writing, in person, by phone, and electronically; including high-volume client outreach and internal team communications

Ability to hear and respond to verbal communication in a venue environment, including areas with moderate to high levels of background noise during events and peak service periods

Ability to have visual acuity sufficient to read documents, computer screens, CRM dashboards, BEOs, and written correspondence

Sounds like a fit? We can't wait to meet you!

Benefits:

Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that's just for starters for those who qualify. View team member benefits here.