Director of Finance (New York City Metropolitan Area)

ABOUT QALO

QALO started as a category-defining silicone ring brand built on one idea: gear tough enough to keep up with an active life, without asking you to take off what matters most. Thirteen years later, that same philosophy — durable, functional, made for real life — is driving QALO's next chapter. With the launch of the smart ring, a subscription-free health-tracking device covering heart rate, blood oxygen, HRV, sleep, and recovery, QALO is repositioning from a lifestyle accessories brand into a health tech and wearables company. We're building the team that will define that brand as we compete for space in wearable health.

ABOUT THE JOB

The Director of Finance is a key leadership role within QALO’s finance organization, reporting

directly to the President/CFO and partnering closely with teams across D2C e-commerce, retail,

and consumer products. This individual will own financial planning and analysis, business

modeling, and reporting – providing the analytical foundation to support QALO’s growth across

direct-to-consumer channels, omnichannel retail, and new product line expansion.

RESPONSIBILITIES 

• Provides financial guidance, analysis, and reporting to support recommendations that lead to informed and effective business decisions
• Assists leadership in the annual strategic planning process, identifying new opportunities across D2C, retail, and omnichannel partnerships
• Owns and manages all activities related to the annual budgeting process
• Manages all activities related to quarterly and rolling forecasting
• Delivers monthly, quarterly, and annual variance analysis with commentary on performance drivers
• Reviews and updates forecasts based on actual results, channel performance, and evolving business strategy
• Prepares Management Discussion & Analysis (MD&A) and board-level financial presentations
• Tracks and analyzes key D2C and retail metrics including AOV, LTV, CAC, MER, sell-through rates, and channel contribution margins
• Builds and maintains financial models supporting new product line launches and retail channel expansion decisions
• Partners with marketing to evaluate spend efficiency and return on investment across paid and owned channels
• Supports inventory planning and demand forecasting in partnership with operations and merchandising
• Compiles competitive and industry data for trend detection, benchmarking, and strategy development
• Serves as the Finance lead in evaluating omnichannel partnership opportunities and new wholesale/retail account expansions
• Partners with the Controller / TGG team (outsourced finance function) to ensure alignment between financial planning and accounting operations
• Builds strong cross-functional relationships with Marketing, Operations, and Commercial teams

WHO YOU ARE

Education and/or Experience

• Bachelor’s degree in Finance, Accounting, Economics, or a related field required
• Master’s degree in Finance, Business, or related field preferred
• Minimum of five to eight years of Financial Planning & Analysis experience, ideally within a D2C e-commerce or consumer products company with exposure to whole, Amazon or other channels

Qualifications

• Strong command of D2C and retail financial drivers including contribution margin, customer economics, and channel profitability
• Strong analytical and financial modeling skills including experience modeling new product launches, retail channel ramps, and marketing investment scenarios
• Solid understanding of inventory, COGS, and gross margin dynamics in a product-based
• business
• Demonstrable knowledge of financial accounting and GAAP reporting fundamentals
• Experience operating within a PE-backed environment, including investor and lender reporting, covenant compliance, and supporting financial due diligence

Computer Skills

• Proficiency in MS Office Suite with advanced Excel skills required
• Experience with e-commerce analytics platforms (Shopify, Amazon analytics, or similar) preferred
• Experience with ERP or financial planning software (e.g., NetSuite) preferred

Other Skills and Abilities

• Excellent written and verbal communication and presentation skills
• Demonstrated experience working with and presenting to senior management
• Highly organized with strong attention to detail
• Ability to prioritize and manage multiple workstreams in a fast-paced, growth-oriented environment
• Comfortable operating both strategically and in the details as the role demands
• Ability to work independently and collaboratively across functions
• Strong problem-solving and consensus-building skills
• Ability to handle and protect confidential financial and business information