Marketing Specialist, Social & Events

Locations 3200 OLYMPUS BOULEVARD, Dallas, TX, 75019, US (On-site) Job Category Corporate: Individual Contributors Job Category Marketing and Communications Job Function Marketing Job Description The Marketing Specialist - Social Media and Events is a hands-on marketing role responsible for driving brand awareness, audience engagement, and event execution. They own two critical components of the marketing function: social media management and domestic event planning. They create compelling content, manage social channels, coordinate trade shows and industry events, and help ensure a consistent and engaging brand presence across digital and in-person touchpoints. Working closely with marketing, sales, leadership, and external partners, they business growth through strategic communication and memorable customer experiences. Responsibilities Develop and execute social media strategies that support brand awareness, engagement, lead generation, and overall marketing objectives. Create engaging content including written copy, graphics in partnership with the creative team, short-form video, and other multimedia assets tailored to platform-specific audiences. Build, maintain, and manage the social media content calendar, including content planning, scheduling, publishing, and campaign coordination. Monitor platform performance, analyze engagement metrics, and provide regular reporting and recommendations to improve results. Manage social media community engagement by responding to comments, messages, and interactions in a timely and brand-consistent manner. Stay current on social media trends, platform updates, algorithm changes, and emerging best practices, bringing innovative ideas to enhance performance. Plan, coordinate, and execute domestic trade shows, conferences, vendor events, and sponsorship activations from concept through post-event evaluation. Manage event logistics including booth design coordination, vendor relationships, shipping, setup, dismantle activities, and on-site execution. Source, order, and manage promotional merchandise, branded collateral, giveaways, and event materials. Coordinate pre-event and post-event marketing campaigns to maximize attendance, engagement, lead generation, and follow-up activity. Support virtual and hybrid events through planning, promotion, content coordination, and execution. Track event performance, measure return on investment, and partner with sales teams to ensure effective lead capture, follow-up, and reporting. Collaborate cross-functionally with sales, leadership, external vendors, and marketing team members to strengthen brand visibility and support business initiatives. All other duties as assigned to meet evolving business needs. Qualifications Education: Undergraduate degree in Marketing, Communications, Business, Public Relations, or a related field from an accredited college or university required; equivalent combination of education and relevant experience may be considered. Certification/Licensure: No certification required; industry certifications in social media marketing, digital marketing, event management, or related disciplines are a plus. Experience: 3+ years of experience in social media management, event marketing, corporate events, or a similar marketing role combining both disciplines. Demonstrated hands-on experience planning, coordinating, and executing trade shows, conferences, sponsorship events, and other business-focused events. Strong content creation skills across written, visual, and video formats with the ability to adapt messaging to different audiences and platforms. Experience utilizing social media platforms, scheduling tools, analytics platforms, and campaign reporting tools to drive engagement and performance. Excellent organizational, project management, and multitasking skills with the ability to manage multiple deadlines, vendors, and priorities simultaneously. Strong written and verbal communication skills with a commitment to maintaining brand consistency and professionalism across all channels. Experience with marketing automation, CRM, and campaign management tools such as Salesforce, Marketo, LinkedIn Campaign Manager, or similar platforms preferred. Experience within logistics, transportation, freight, supply chain, or other B2B industries is preferred. Ability and willingness to travel domestically as needed to support events, trade shows, conferences, and company initiatives. Demonstrated discretion and confidentiality in handling and protecting sensitive information. Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.) Environment: Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with travel for related meetings/events. #LI-RA1 #LI-Onsite WHAT WE OFFER Compensation: Competitive base pay based on experience, industry/geographic benchmarks and internal equity. Some positions may be eligible for incentive pay programs and/or equity-based incentives. Pay ranges published on job boards are not provided nor verified by the Company. Health: Medical and Pharmacy insurance; Health Savings Account (HSA); Vision; Dental; Life and Disability; Critical Illness; Accident Indemnity; Hospital Indemnity; On-demand telehealth via Teladoc; Employee Assistance Program (counseling and financial/lifestyle coaching). Wealth: 401(k) retirement savings plan with employer match; Employee stock purchase program; Flexible Spending Account (FSA); Commuter Benefits; LegalEASE legal coverage. Time: 7 paid holidays and generous Paid Time Off (PTO) tiers ranging from 10–25 days annually. Culture: A collaborative, transformation-driven, solutions-first environment full of "can do" attitude and "will do" work ethic. ADDITIONAL INFORMATION Agencies: The Company does not accept unsolicited outreach from third parties. Absent an agreement signed by internal Talent Acquisition and Procurement, and a documented request from Talent Acquisition to submit candidates for a specified requisition, we will not approve payments to any third party. Work Authorization: Within the United States, the Company is an E-Verify employer. Unless otherwise indicated, U.S.-based workers must be legally authorized to work in the U.S. without sponsorship, including but not limited to F-1, H-1, H-2, L, J, and TN visas, etc. Diversity, Equity and Inclusion (DEI): The Company is proud to be an equal opportunity employer . Applicants will be considered without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status. Reasonable Accommodations: Physical/mental requirements are listed only to identify where potential accommodations may be needed, not as qualification standards. In compliance with applicable laws and regulations (including ADA, ADEA, and FMLA), accommodations may be available to qualified individuals unable to perform essential duties without them. Additional requirements may apply to meet legal, regulatory, and Company standards. Recruitment Fraud: We will only contact you from @forwardair.com or @omnilogistics.com emails (system messages may come from @workflow.email.us-phoenix-1.ocs.oraclecloud.com). If reached via Indeed or LinkedIn, verify recruiters by reviewing their LinkedIn profiles. We will never request sensitive personal information outside secure systems, nor ask for purchases. Report suspected scams to the Federal Trade Commission and your state Attorney General . #J-18808-Ljbffr Forward Air Corp.