VP Creative Services

As VP, Creative Services at Fanatics Betting and Gaming, you will lead the strategic vision and execution of our creative function, shaping immersive campaigns that elevate our brand in the competitive betting & gaming landscape while creating an operating rhythm for the creative team that enables scale and efficiency. This role serves as the business function of the creative team, both partnering with and reporting to the Head of Creative Marketing, and serving as the deputy leader of the Creative Marketing organization. This executive creative role demands a visionary leader with deep expertise in creative strategy, team building, and cross‑functional collaboration to drive innovation, efficiency, and measurable impact.

What You’ll Be Doing

Strategic Leadership & Department Vision

• Manage the shape and trajectory of the creative department, defining long-term goals aligned with business objectives and evolving industry trends in betting and gaming
• Provide oversight of brand creative, operations, and production roles, fostering a high‑performance culture that balances innovation with operational excellence
• Improve cross‑channel communication, ensuring seamless integration of creative assets across digital, social, broadcast, and experiential platforms for cohesive brand narratives

Stakeholder Engagement & Execution

• Conduct regular communication and presentations to executive stakeholders, translating complex creative strategies into compelling business cases that secure buy‑in and resources
• Champion the development and launch of high‑impact campaigns, from concept ideation to performance optimization, leveraging data analytics to refine creative output

Operational Excellence & Resource Management

• Oversee budget tracking, allocation, and forecasting, optimizing spend to maximize ROI on creative initiatives while navigating fiscal constraints
• Identify and implement staffing efficiencies, workflow, and process improvements to streamline production pipelines and enhance team productivity without compromising quality
• Anticipate and coordinate mix of resourcing between internal and external vendors, with an eye towards efficient scalability with creative excellence
• Mentor and develop a diverse team of creative professionals, including Creative Operations, Brand / Account Management and Creative Production
• Promote continuous learning, diversity of thought, and agile methodologies to stay ahead of market disruptions
• Collaborate with product, technology, and partnerships teams to infuse creative marketing into core betting and gaming experiences, driving user acquisition and retention

What We’re Looking For

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred
• 12+ years of progressive experience in creative marketing leadership, with at least 7 years in a director‑level or above role within sports, entertainment, gaming, or consumer tech industries
• Proven track record of building and scaling high‑performing creative teams, with demonstrated success in managing multimillion‑dollar budgets and delivering ROI‑positive campaigns
• Strategic acumen in brand storytelling, cross‑channel campaign execution, and performance marketing, with expertise in tools like Adobe Creative Suite, Figma, and analytics platforms (e.g., Google Analytics, Tableau)
• Strong presentation and influence skills, with experience engaging C‑suite executives and external partners to drive alignment and innovation
• Deep understanding of regulatory landscapes in betting and gaming, paired with a passion for sports and fan engagement
• Exceptional problem‑solving abilities, with a data‑driven mindset for optimizing workflows, staffing, and processes in fast‑paced environments
• Collaborative leader who thrives in ambiguous settings, fostering inclusive cultures and cross‑functional partnerships
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings

The expected salary range for this role is based on job‑related knowledge, skills, and experience. This role is eligible for the Fanatics Betting and Gaming annual bonus program.

*Salary Range: $214,000-$286,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed).

In addition to the base and bonus full‑time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits and more. We’ll also give you $700 to set up your home office! For information about our benefits, please visit

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty‑two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Job Info

• Posting Date 12/31/2025, 01:31 PM
• Locations 95 Morton St, New York, NY, 10014, US