Digital Marketing Specialist

About Stoa Group: At Stoa Group, we're not just building homes; we're creating communities where residents thrive. Our commitment to innovation, sustainability, and community-building sets us apart in the industry. Nationally recognized as the #5 best place to work in multifamily and as National Apartment Association (NAA) Top Employers, we pride ourselves on having a great company culture where we put our employees first. As an Equal Opportunity Employer, we embrace diversity and inclusion, recognizing that our differences make us stronger.

Role Overview: As a Digital Marketing Specialist at Stoa Group, you'll be at the forefront of developing and implementing digital marketing strategies to promote our multifamily properties, enhance brand visibility, and drive leasing and resident engagement. You'll have the opportunity to make a real difference in the lives of our residents while contributing to the continued success and growth of Stoa Group.

Responsibilities:

• Develop and execute digital marketing campaigns that captivate audiences and drive traffic, leads, and leases for our multifamily properties.
• Optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and more, to achieve key performance indicators (KPIs) and maximize ROI.
• Conduct keyword research and optimize website content to improve organic search rankings and drive organic traffic, ensuring our properties stand out in a competitive market.
• Maintain and update our company and property websites to ensure accuracy, relevance, and alignment with SEO best practices, enhancing our online presence and brand credibility.
• Maintain and update our property internet listing sites (ILSs) to ensure accuracy and brand credibility.
• Monitor and analyze campaign performance using analytics tools, providing actionable insights and recommendations to optimize marketing strategies and stay ahead of industry trends.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as a Digital Marketing Specialist or similar role, preferably in the real estate or multifamily housing industry.
• In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency in website maintenance and content management systems (CMS) to update company and property websites, enhance SEO performance, and ensure content accuracy and relevance.
• Strong analytical skills and a data-driven mindset, with the ability to interpret data and insights to optimize campaigns and drive business outcomes.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Creative thinking and problem-solving abilities, with a passion for innovation and continuous improvement.

Why Join Us?

• Competitive salaries and benefits package
• Opportunities for professional development and growth
• A supportive and inclusive work environment where your contributions are valued
• The chance to make a difference in the lives of our residents and communities
• Join us on our journey to redefine multifamily living and create extraordinary experiences for our residents.

Ready to Join Our Team? If you're a motivated individual with a passion for digital marketing and a desire to make a difference, we'd love to hear from you! Apply today to be part of our exciting journey at Stoa Group.

Stoa Group is an Equal Opportunity Employer committed to diversity and inclusion. All applicants must be authorized to work in the United States.