Sr. Director, Revenue Operations

Sr. Director, Revenue Operations

Destination Media Inc, dba GSTV New York, New York, United States

About this position

GSTV is America's most engaging on-the-go video network, reaching millions of consumers at a powerful moment - while they're out in the world and ready to act. Across tens of thousands of fuel and convenience locations, we deliver premium content and data-driven advertising that drives real results for the world's leading brands.

At GSTV, we're building at the intersection of media, data, and retail - where attention turns into action. Our team is collaborative, fast-moving, and driven by curiosity, ownership, and a shared ambition to do meaningful work that scales. If you're energized by growth, impact, and shaping what's next in media, you'll feel right at home here.

GSTV Values:

Valued Actions

Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).

GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.

Job Summary

The Senior Director, Revenue Operations will build and lead GSTV's commercial operating backbone, owning the processes, systems, data, and operating cadence that support revenue execution. This role will create consistent ownership and governance across planning, forecasting, incentives, analytics, and executive commercial reporting.

The successful candidate will have built or materially redesigned a Revenue Operations function and will bring a clear point of view on effective RevOps. This leader will assess the current environment, establish priorities, and independently implement a practical roadmap.

Responsibilities

Responsibilities include, but are not limited to:

Commercial planning and operating rhythm

Own weekly, monthly, and quarterly operating reviews covering forecast, pipeline movement, productivity, yield, and progress vs plan

Lead annual planning for segmentation, coverage, territories, quotas, and capacity

Define and enforce commercial governance including decision rights, policies, and deal authority thresholds

Rapidly assess GSTV's current RevOps capabilities, identify gaps, and implement a practical roadmap that improves the function while maintaining business continuity

Coordinate Revenue Operations processes across Sales and Marketing, partnering closely with Finance, Product & Tech, Measurement, and Ad Operations

Forecasting, pipeline, and performance management

Own the revenue forecast methodology and cadence, reconciling CRM forecasts, pipeline conversion assumptions, seller inputs, actual performance, and the company plan to improve accuracy and confidence

Establish and enforce pipeline hygiene, stage definitions, data standards, inspection routines, compliance measures, and escalation paths with Sales leadership

Translate insights on conversion, velocity, win/loss, and deal slippage into specific in-quarter actions for sellers and leaders, and track those actions through completion

Quota, territories, and incentives enablement

Build bottom-up quotas by account and category using historical performance and growth potential, partnering with Finance and Sales leadership on repeatable quota-setting and capacity processes

Support compensation plan design and own modeling, administration, crediting rules, and performance reporting

Manage account transitions and maintain clear account, territory, quota, and crediting rules, resolving ownership and compensation exceptions consistently

Deal desk, pricing, and revenue standards

Establish or strengthen deal desk capabilities for pricing, structuring, and exception management

Implement pricing and packaging guardrails to improve margin and yield consistency

Own the deal review workflow and decision log, coordinating required reviews with Finance, Ad Operations, Measurement, and other stakeholders before approval

Yield management and inventory monetization

Provide reporting and analysis to support sell-through, inventory planning, and yield decisions

Partner with Sales, Ad Operations, Product, and Finance to identify inventory constraints, pricing opportunities, and delivery risks early

Reporting, analytics, and single source of truth

Deliver executive dashboards connecting activity to outcomes from pipeline through revenue

Produce executive-ready commercial performance reporting

Support the recurring sponsor, lender, and board reporting cycle, including the weekly flash and monthly performance pack, with the commercial data and analysis behind it

Build analytical models for whitespace, churn risk, deal quality, and pricing over time

Own commercial definitions, source logic, and quality controls so leaders use one consistent view of bookings, pipeline, forecast, revenue, seller productivity, and yield

Deliver executive dashboards and commercial performance reporting that connect activity to outcomes from pipeline through revenue

Define and govern core commercial taxonomy across accounts, products, stages, opportunities, and line items

Build analytical models for whitespace, churn risk, deal quality, and pricing

Evaluate current tools and workflows, make clear build-versus-buy recommendations, and lead implementation with appropriate technical partners

Enablement and adoption

Partner with Sales leadership to support onboarding, playbooks, and role-based enablement

Drive adoption of tools, dashboards, and processes through embedded support and change management

Set clear expectations, train users, measure adoption, and address noncompliance so new processes become the normal way of working

Drive adoption of tools, dashboards, and processes through training, embedded support, change management, adoption measurement, and clear accountability

Demonstrated success building, leading, or materially redesigning a Revenue Operations function, including its operating cadence, governance, data, systems, and adoption

Hands-on expertise in revenue forecasting, pipeline governance, executive reporting, quotas and territories, capacity planning, seller compensation, deal desk, and pricing

Strong analytical skills using Excel or Sheets, BI tools, and structured data

Hands-on experience owning and improving Salesforce and the broader revenue technology stack, including data governance, reporting, workflow design, and systems integrations

Ability to work effectively across Sales, Finance, Marketing, Product & Tech, Measurement, and Operations, including when priorities or incentives conflict

Track record improving forecast accuracy, pipeline conversion, seller productivity, process adoption, or operating efficiency in environments with incomplete processes or data

Hands-on use of AI tools to create scalable reporting, analysis, automation, and recurring communications

Preferred Qualifications:

Salesforce Administrator certification or comparable hands-on configuration experience

Experience in PE-backed or highly performance-driven environments

Experience in advertising, media, ad tech, marketplaces, or another inventory- and yield-driven business

Experience moving reporting or workflows from manual processes to durable automation

Leadership Attributes:

Builder mindset with comfort operating hands-on

Strong judgment and stakeholder management

Bias for simplification and automation

High attention to detail with a governance-oriented approach

Operates independently with limited direction, while escalating decisions that require executive alignment

Can challenge senior stakeholders constructively, make decisions with imperfect information, and drive work to closure

Education and/or Experience

Education:

BA/BS degree from a leading US or International University and/or equivalent years of experience

Experience:

8+ years in Revenue Operations, Sales Operations, or GTM Operations, including direct leadership of the function and at least one successful RevOps build or major redesign