Director Digital Marketing

Director Digital Marketing

At Evident, we deliver optical technology that pushes the limits of scientific discovery. Through advanced microscopy solutions, we help researchers and innovators illuminate the unseen. Evident supplies advanced solutions that help make the world safer and healthier. Committed to developing new technologies and delivering world-class customer service, our responsibility goes beyond manufacturing products—we are pioneers.

We are seeking a Director of Digital Marketing to lead our digital marketing function, build and develop a high-performing team, and drive measurable results across all paid and owned channels. You will lead a team accountable for digital strategy, marketing technology, demand generation, vendor partnerships, and measurement/optimization. You'll work cross-functionally with Product Marketing, Sales, Events, Brand, and Marcom to ensure digital strategy aligns with broader business goals. This role operates during critical infrastructure evolution. You will execute our digital strategy today through current systems while we consolidate and modernize our technology stack in parallel. You move fast, make decisions with imperfect information, and unblock your team when execution stalls. You drive adoption of AI and automation in our demand function, designing what agent-powered workflows should look like. Report directly to the Vice President of Global Marketing.

PRIMARY DUTIES AND RESPONSIBILITIES

• Digital Strategy & Channel Orchestration
• Own the digital marketing strategy across PPC, display, ABM, email/nurture, and emerging channels
• Define the annual channel mix, budget allocation and management, and success metrics
• Work with Product Marketing, Sales, and Events teams to ensure digital strategy aligns with broader business priorities
• Vendor Management & Optimization
• Orchestrate performance across external vendors digital
• Define requirements, set performance expectations, and conduct quarterly business reviews
• Make build-vs-buy decisions: Drive the internal IT roadmap and balance agency spending
• Planning, Tracking & Optimization
• Define KPIs and measurement framework for all digital channels
• Establish monthly/quarterly cadence for performance review and optimization decisions
• Track channel contribution to pipeline and marketing influence on closed deals
• Translate data into action
• AI-First Thinking & Agent Readiness
• Lead the organization's thinking on "how do agents change what we do?"
• Work to define opportunistic agentic workflow opportunities (e.g. lead scoring, email sequencing, audience segmentation)
• Define data requirements that enable agents to perform well (clean data, clear rules, good signals)
• Team Development & Execution Culture
• Lead a small, high-impact team toward strategic thinking. Model fast decision-making, bias toward action, and ownership mentality.
• Own process development for media planning and routine optimization and performance reviews

MINIMUM QUALIFICATIONS

• Education and Experience
• 5-7+ years in digital marketing, demand generation, or performance marketing leadership role
• Proven ability to orchestrate vendor relationships and hold external teams accountable
• Experience with paid digital (search, social, display), marketing automation, or sales enablement platforms (CRM)
• Track record of delivering results in fast-moving environments
• Data fluency: You understand pipeline influence, conversion funnels, cohort analysis and you use data to make decisions
• Comfort with AI/Automation: You've done more than used an LLM and think like a builder. You think about "how do we use AI to move faster"
• Functional matrix alignment: You've worked closely with matrixed teams and are a collaborative team player who can be relied on
• OTHER CONSIDERATIONS
• Domestic and international travel of approximately 20% may be required.
• The role will support stakeholders across multiple regions and time zones.
• Eastern Time working hours are preferred.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The role is primarily performed in a professional office or remote-working environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Evident Scientific MIS is an Equal Opportunity/Affirmative Action Employer.

We realize that work is more than just a job for you. It is a big part of your life, but not the only one. That's why we offer competitive salaries, an annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible hours, parental and adoption leave, on-site services and support networks, all so that you are ready to meet life's challenges. We are committed to fostering a culture of well-being and inclusion by conveying the values that are most important to our employees. Core Evident Behaviors Think Big - Sets ambitious goals, thinks beyond the immediate and works outside of own area for insight and inspiration to excel Own the Outcome - takes a high degree of personal accountability and ownership, and embraces a customer-centric approach to prioritization, planning, and work Test. Decide. Go. -Open minded, willing to try new things, balances risk with agility in a culture of learning and rapid growth, moves at pace to get the right things done Kaizen Everywhere, Everyday - Solicits feedback to enhance effectiveness; continually identifies and drives improvement and new ways of working, operating, and thinking Grow Together - Listens openly, embraces learning, and values diverse perspectives to spark ideas and build a stronger, more dynamic team Annual salary 192K - 241K, plus 25%% annual corporate bonus target Evident Scientific MIS is an equal opportunity employer.