Rare Blood Disorders/Rare Hematology Thought Leader Liaison
Sanofi
Rare Blood Disorders/Rare Hematology Thought Leader Liaison (TLL)
Location: Remote, US
Geography: Ohio Valley
Travel: 6080% travel expected
Job Type: Full Time
Reports To: Director, Thought Leader Liaisons
Sanofi focuses on developing specialty treatments for debilitating diseases that are often difficult to diagnose and treat, providing hope to patients and their families.
Sanofi has pioneered the development and delivery of transformative therapies for patients affected by rare and debilitating diseases for over 30 years. We accomplish our goals through world-class research, collaboration with the global patient community, and with the compassion and commitment of our employees. With a focus on rare diseases, oncology, immunology, and multiple sclerosis, we are dedicated to making a positive impact on the lives of the patients and families we serve. Sanofi's portfolio of transformative therapies, which are marketed in countries around the world, represent groundbreaking and life-saving advances in medicine.
The Rare Blood Disorders franchise is a patient-centric organization responsible for delivering the highest quality education and service regarding disease and treatment. The goal of the franchise is to penetrate existing and new markets to meet business goals by educating physicians and healthcare professionals on a portfolio of products while upholding the Company's mission and values.
Sanofi's Rare Blood Disorders/Rare Hematology Thought Leader Liaison (TLL) is a field-based, commercial role responsible for engaging Healthcare Professionals (HCPs) and Key Opinion Leaders (KOLs) to strategically inform market development across the rare hematology portfolio of products. The TLL is expected to possess a high level of clinical and customer knowledge, have experience with both field and headquarters protocols and procedures, and possess the drive and spirit to engage with healthcare professionals to help build educational platforms, generate insights, and inform local and national brand strategies, supporting the commercial success of the portfolio. The portfolio focus is primarily on Systemic Mastocytosis (SM) and Immune Thrombocytopenia (ITP).
The TLL will work closely, and within approved SOPs, with other field professionals including, but not limited to, Regional Business Directors, Area Business Managers, and Medical Science Liaisons, as well as home office-based colleagues in Marketing, Medical Affairs, Operations, and Market Access.
A core responsibility of this role is driving SM and ITP market development within the assigned region identifying KOLs and fostering multi-disciplinary connections across specialists who treat and manage SM and ITP patients. The TLL serves as a strategic partner to cross-functional commercial and medical teams. The TLL helps to shape brand strategy through insight generation, KOL engagement, and regional market development initiatives across the full rare hematology portfolio.
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
About Sanofi:
We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
Main Responsibilities:
*All TLL interactions are on-label and consistent with commercial compliance, legal, and regulatory guidelines.*
A. KOL Development and Engagement
- Work with cross-functional colleagues to coordinate function-specific activities aligned to business and customer needs
- Identify, profile, and maintain long-term partnerships with KOLs and emerging leaders within the Hematology and Allergy/Immunology communities
- Identify SM champions within the region
- Engage in on-label conversations to gather insights on topics such as disease diagnosis and treatment, therapeutic options, and product positioning across SM and ITP.
- Execute unique, on-label, and strategic HCP programming (e.g., disease state and product) as determined by brand needs
- Serve as a single point of contact to resolve commercial KOL issues
- Execute a customer-centric, needs-based approach with targeted KOLs
- Plan and execute KOL engagements and executive encounters at local, regional, and national conferences, field visits, and other venues as directed
- Be a voice for allergy/immunology and hematology/oncology KOLs within the organization, sharing insights with key stakeholders and cross-functional partners to inform brand strategy
B. SM and ITP Centers of Excellence and Market Development
- Lead long-term market development efforts in assigned regions across the SM and ITP landscapes, focusing on high-potential centers and customers
- Develop and execute customer engagement plans for KOLs within assigned regions, accountable for fostering KOL connections across multi-disciplinary specialists who treat and manage SM and ITP patients
- Maintain understanding of regional market dynamics, including key opinion leaders, institutional accounts, and multi-disciplinary teams to advance SM and ITP patient care and partner with sales leadership and commercial field teams to align regional market development strategies
- Develop and execute regional marketing initiatives (insight discovery, advisory boards, roundtables, etc.)
- Support regional congress planning and execution, including KOL insight gathering engagement at priority conferences across hematology/oncology and allergy/immunology, in partnership with Medical, Sales Leadership, Commercial Operations, and Brand Marketing
- Proactively meet with assigned centers and/or customers to solicit feedback and adjust strategies accordingly
- Develop and continuously maintain a high level of clinical competence across SM, ITP, and aTTP
C. Market Insights and Collaboration
- Capture, analyze, and share customer insights aligned with brand priorities across SM and ITP.
- Work with targeted KOLs to obtain feedback on new and existing brand-related strategies and materials (all materials and programs will be approved by legal, compliance, and regulatory)
- Capture and analyze competitive intelligence to help shape strategy and activities
- Facilitate cross-functional planning, recruitment, and execution of regional and national advisory boards in partnership with HQ Marketing.
- Identify, align, and recruit appropriate HCP/KOL consultants to meet the needs of marketing and achieve aligned KPIs for each project
- Collaborate cross-functionally to inform account strategy and plans through treatment pathway discovery and insight generation to advance care in centers of excellence
D. Speaker Bureau Operations and Content
- Assist with speaker bureau management, including identification and training/coaching of promotional speakers with approved slide decks and materials
- Assist in the execution of speaker contracting when requested, including completion of annual budget plans, recommendations, and nominations
- Coordinate and execute speaker training to ensure assigned speakers are competent, compliant, and up to date on new information
- Attend HCP speaker programs to observe, coach, and remediate speakers when necessary to ensure optimal execution of content
- Assist with new content creation and existing content updates and renewals
- Serve as the single point of contact for a high-volume of speaker logistics/scheduling and work cross-functionally to ensure streamlined communication
- Lead planning, execution, and pull-through of TLL-owned programs
About You:
Key Capabilities:
- Strong communication, organization, and project management skills
- Proven ability to work in a highly dynamic and fast-paced environment
- Demonstrated ability to lead without formal authority and work in a highly collaborative environment
- Excellent organizational, interpersonal, communication, and presentation skills
- Passionate, confident, articulate, and comfortable in a team environment
- Ability to successfully engage with top KOLs and other HCPs
- Expertise in creating and executing customer account plans
- Robust analytical and problem-solving skills; ability to identify and act on creative solutions
- Ability to establish credibility, connect the dots, and align multiple stakeholders to pioneer the adoption of new products, methods, and technologies
- Flexibility and ability to plan and adapt to changing market conditions
- Motivated by patient focus, urgency, and personal commitment to high performance, results, and compliance
- Possesses high integrity
$146.25k - $211.25k
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