Marketing Manager US/Canada

LAPP is a family-owned company headquartered in Stuttgart and a global leader in cable and connection technology. Founded in 1959, we are still fully family-owned today. With around 5,800 employees, we are operating in over 80 countries – globally connected and regionally rooted. Working at LAPP means more: this is where inventive spirit and a hands-on mentality meet cherished values and tradition. We offer all employees the freedom to develop and pursue new opportunities. Flexibility and personal responsibility are just as important to us as a family-friendly work environment. We value all our colleagues with their talents, ideas and perspectives.

Summary: The Marketing Manager is responsible for effectively targeting customers and prospects with relevant messaging and campaigns across the full marketing and sales funnel. The role facilitates the customer journey by translating market and customer insight into focused go-to-market strategies, integrated campaigns, and measurable business outcomes. A successful candidate will be customer-first and results-focused, driving highly targeted, relevant, and effective marketing programs that serve defined customer segments, solution offerings, and product families.

Essential Duties and Responsibilities – include the following. Other duties may be assigned.

• Develop a deep understanding of customer markets, needs, buying behavior, and decision drivers through customer research, market analysis, testing, and ongoing feedback.

• Develop and implement go-to-market (GTM) approaches based on customer subsets, priority markets, product families, and solution offerings.

• Develop and deploy strategic, integrated marketing campaigns aligned with GTM objectives and designed to move customers and prospects through the customer journey.

• Create relevant messaging, positioning, content, and campaign experiences tailored to priority customer segments and stages of the funnel and coordinate with agency partners on needs.

• Partner closely with Sales and other cross-functional regional and global stakeholders to align campaign priorities, lead management, market activity, commercial objectives, and marketing outcomes.

• Continuously optimize campaign deployments using quantitative analytics and qualitative feedback from Sales and customers.

• Monitor marketing performance by market and by product family/line, identify gaps or growth opportunities, and adjust activity accordingly.

• Drive programs that support new customer acquisition, cross-sell, and upsell opportunities.

• Maintain appropriate campaign activity and market coverage across priority markets while balancing resources against expected business impact.

• Coordinate with the Tradeshow Specialist to plan and execute trade show, customer event, or regional marketing promotional materials.

• Lead cross-functional meetings, manage project timelines, and drive accountability to ensure marketing campaigns are delivered on time and achieve desired outcomes.

• Leverage marketing technologies and CRM platforms as needed to execute campaigns, analyze performance data, and track lead generation and conversion activities.

Supervisory Responsibilities: This position has no supervisory responsibilities.

Competencies

• Demonstrates excellent interpersonal skills through professional communication, strong work ethic, and positive attitude.

• Data-driven decision making and optimization with high focus on results orientation and commercial acumen.

• Demonstrated customer-first mindset in development of go-to-market strategies.

• Integrated campaign management with clear, relevant messaging and communication.

• Cross-functional collaboration.

• Must have the ability to manage many priorities simultaneously while meeting critical business commitments.

• Demonstrates attention to detail and accuracy in all aspects of work.

• Strong project management skills – able to develop workable implementation plans and prioritize work activities to develop and deliver stated goals on time and on budget.

• Self-starter who possesses the ability to work independently with minimal direct supervision in an organized fashion.

• Ability to think strategically, creatively, adapt well to change, and has a “get the job done” attitude.

• Upholds organizational values and demonstrates a working knowledge of company policies and procedures.

Success Metrics

Performance will be evaluated through the effectiveness and business impact of marketing activity, including:

• Marketing and campaign effectiveness across the marketing channels and funnel, including leads, opportunities, orders, and sales.

• Marketing performance by product family and product line.

• Contribution of marketing campaigns to new customer acquisition, cross-sell, and upsell.

• Campaign activity and market coverage.

• Measurable improvement in marketing activity and effectiveness within each priority market.

• Expansion of brand awareness and market presence within the U.S. and Canada through increased brand recognition, website engagement, share of voice, and audience reach.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Qualifications:

• Bachelor's degree in marketing, Business, Communications, or a related field, or 5+ years of equivalent relevant experience.

• Experience developing and executing B2B marketing, demand-generation, product marketing, or integrated campaign programs.

• Demonstrated ability to translate customer and market insight into segmentation, messaging, go-to-market plans, and campaigns.

• Experience using marketing and sales data to evaluate funnel performance and optimize campaign effectiveness.

• Strong written and verbal communication skills, with the ability to collaborate effectively across Sales and other business functions.

• Ability to manage multiple priorities and campaigns with strong attention to execution, measurement, and continuous improvement.

Preferred Qualifications:

• Experience marketing technical, industrial, engineered, or solution-based products in a B2B environment.

• Familiarity with CRM, marketing automation, web analytics, digital advertising, and campaign measurement platforms.

• Experience supporting multiple customer segments, markets, or product families through differentiated marketing programs.

LANGUAGE SKILLS

• Demonstrates excellent oral and written communication skills in the English language.

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

• Effective in gathering and analyzing disparate data elements as well as presenting information and responding to inquiries from groups of managers, customers, the general public and global colleagues.

COMPUTER SKILLS

• To perform this job successfully, an individual should have expert knowledge of Microsoft Office 365.

• Digital marketing tool experience: Website analytics, Marketing Automation Platform(s), SEO tools, Blog/social media posting, influencer and programmatic campaign experience preferred.

• Must possess working macro/formula knowledge to create pivot tables, GANT charts, and perform analytics in Excel.

• Excellent power point creation skills.

• Experience in AI productivity tools, specifically Microsoft CoPilot.

TRAVEL REQUIREMENTS: Travel may be required up to 10%.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually moderate.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to walk. The employee is occasionally required to stand and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception and ability to adjust focus.

COMPENSATION: After thorough market analysis, LAPP takes many factors into consideration when determining base salary such as experience, knowledge, skills, abilities, etc. of the candidate. The base salary range for this role is $100,000 - $115,000 USD plus participation in LAPP's bonus plan. We also offer a comprehensive benefits package including Medical, Vision, Dental, Paid Time Off, Paid Holidays, 401(k), HSA/FSA, Life Insurance, and more!

*LAPP is an Equal Opportunity Employer*