Manager, Regional Product Marketing

divh2Regional Product Manager/h2pJoining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging whats possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care./ppThe Regional Product Manager is responsible for marketing related to Wound Reconstruction product(s.) This role is responsible for creating and executing omni-channel brand strategies within the product portfolio and marketing function consistent with overall business objectives.This position performs activities such as leading development and execution of marketing plans, tactical programs, tradeshows, sales team education, supporting medical education/bioskills labs, and product commercialization./ppTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily./pulliLead development and execution of marketing plans aligned to business objectives and revenue targets./liliDefine strategic product line priorities by evaluating competitors, market share, and industry trends; maintains and shares competitive analyses to keep stakeholders informed./liliDevelop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education./liliSupport development of sales training plans and events for the Wound Reconstruction Portfolio in close collaboration with sales training department. Deliver product training to sales representatives./liliWorks collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market./liliLead development and execution of digital strategy in collaboration with corporate marketing./liliDevelop, continuously monitor and disseminate unit demand forecasts, working collaboratively with other departments to ensure product availability throughout the lifecycle of assigned product(s)./liliHelp prepare and manage revenue forecasts and opex budgets related to assigned product line(s) on an annual and quarterly basis./liliSupport the Companys medical education initiative by assisting in the preparation and implementation of surgeon training courses which may include didactic and cadaver labs./liliPlan, execute and/or participate in designated tradeshows and conferences, partnering with appropriate stakeholders to ensure the company and products are positioned appropriately./liliMaintain up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, professional education events and maintaining regular contact with industry experts and trade organizations etc./liliEstablish and maintain professional relationships with internal and external (ie, customers) stakeholders to stay abreast of market trends./liliRoutinely interface with the managers/directors of other product lines offered by the company to fully understand the relationships within the Tissue Technology portfolio of products./liliWork closely with global marketing to provide field and competitive insights, and input on new products and evidence generation plans as needed./liliCollaborate with global marketing on new product and Clinical Evidence launches to ensure seamless transition from development to market launch./liliPerforms other duties as required./li/ulh3Minimum Qualifications/h3ulliBachelors degree in marketing, engineering or related discipline. MBA preferred/liliMinimum of 2-5 years marketing experience in the medical device or closely related industry/liliDirect marketing experience with regenerative tissue/wound reconstruction a plus/liliAbility to develop comprehensive strategies across therapeutic areas, aligning cross functional partners/liliUnderstanding of the hospital inpatient and outpatient care setting reimbursement landscape/liliCreated components of comprehensive marketing plans/liliEffectively worked with both direct and indirect sales force to achieve results/liliImplemented elements of brand positioning strategies that resulted in incremental demand for products/liliDemonstrated project management and excellent written and verbal communication skills are necessary/liliDemonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis/liliFlawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)/liliAbility to travel 30% of time/li/ulh3Skills/h3ulliKnowledge of contemporary practices in Marketing/liliExcellent financial and statistical analytical skills/liliStrong written, verbal and presentation skills/liliMotivate and inspire cross functional teams/liliInfluencing and negotiating skills/liliProject management/li/ulpSalary Pay Range:/pp$109,250.00 - $149,500.00 USD Salary/ppOur salary ranges are determined by role, level, and location. Individual pay is determined by several factors including job-related skills, experience, and relevant education or training . In addition to base pay, employees may be eligible for bonus, commission, equity or other variable compensation . Your recruiter can share more about the specific salary range for your preferred location during the hiring process./ppAdditional Description for Pay Transparency:/ppSubject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance, and savings plan (401(k))./ppSubject to the terms of their respective policies and date of hire, Employees are eligible for the following Total Rewards | Integra LifeSciences/ppIntegra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status. This site is governed solely by applicable U.S. laws and governmental regulations. If youd like more information on your rights under the law, please see the following notices: EEO Is the Law | EOE including Disability/Protected Veterans Integra LifeSciences is committed to provide qualified applicants and employees who are disabled veterans or individuals with disabilities with needed reasonable accommodations in accordance with the ADA . If you have difficulty using our online system due to a disability and need an accommodation, please email us at View email address on click.appcast.io./p/div