Senior Manager, Global Campaigns

Location: Hybrid 1-2 days per week in Denver, CO. Position Summary: Bentley Systems is building a world-class Global Campaigns function to drive integrated, full-funnel campaigns across its strategic growth priorities. We are looking for a Senior Manager, Global Campaigns to help lead that build. This is a role for a seasoned campaign strategist who thinks like a growth marketer, someone who understands the full funnel from awareness to pipeline, obsesses over what moves the needle, and orchestrates multi-channel campaigns across all marketing channels. You own campaigns from brief to retrospective, bring data-driven thinking to every decision, and know how to hold a cross-functional team accountable without micromanaging it. We are actively building AI-powered workflows into how we run campaigns, using agents to accelerate copy production, automate reporting, and streamline coordination. We want someone genuinely curious about what can be automated and interested in helping maintain and evolve those systems. We are in build mode the right person is comfortable being hands-on while the team scales. Responsibilities: Campaign Strategy & Performance Own campaigns end-to-end, brief development, production schedule, gate reviews, launch, in-flight optimization, and retrospective. Bring a test-and-learn mindset, propose hypotheses, design A/B tests, and make data-driven optimization decisions in-flight. Own performance reviews and biweekly optimization meetings with channel teams, analyze KPIs, propose pivots, drive decisions. Build performance narratives for leadership, translating data into clear stories about what's working and what we're doing about it. Connect campaign activity to business outcomes, pipeline contribution, closed-won, conversion rates, and awareness metrics, not just channel metrics. Contribute to the evolution of our targeting strategy, including more precision-oriented approaches (account targeting or segment-based programs) as the function matures. Cross-Functional Orchestration & Playbooks Create global campaign playbooks for field marketing teams to localize and activate in their regions. Lead campaign kickoffs and gate reviews, serving as the primary interface with key marketing stakeholders to coordinate inputs, manage review cycles, and keep everyone aligned. Coordinate with Sales on launch briefings, talk tracks, and lead follow-up timing. Partner closely with regional field marketing teams (AMER, EMEA, APAC) to ensure global campaigns are effectively localized and activated in-market, serving as a two-way channel between global strategy and regional execution. Incorporate field marketing input and regional market dynamics into campaign planning and playbook development from the outset. AI & Automation Actively explore how AI tools and agents can improve campaign workflows, copy production, reporting, asset coordination, and briefing. Help maintain and iterate on AI agents built into our campaign production workflow. Identify what slows the team down and ask whether AI can solve it, bring ideas and experiment. Minimal travel (1-2x per year) may be required. Requires sitting or standing at will while performing work on a computer (or any other physical requirements). Qualifications: 7–10 years in integrated campaign management, demand generation, or growth marketing in a B2B environment. Proven track record owning multi-channel campaigns end-to-end, brief to launch to optimization, not just one part of the funnel. Growth marketing mindset, you think in hypotheses, design tests, use data to make decisions, and know the difference between a metric and an insight. Strong media literacy enough to brief channel teams, ask the right questions, and drive quality outputs. Comfort with ambiguity and build-phase environments, you create structure rather than waiting for it. Familiarity with marketing automation (Marketo, CRM (Salesforce), and project management tools (ClickUp, Asana, Jira) Genuine curiosity about AI and automation eager to help build and maintain the systems that make the team faster. Enterprise software, infrastructure, or technical industry background a plus. Experience with account-based marketing (ABM) strategy and execution, account selection, tiering, and cross-channel orchestration for named/target accounts, a plus as we mature our targeting capabilities over time. Experience collaborating with regional or field marketing teams to balance global consistency with local relevance. What We Offer: A great Team and culture – please see our colleague video.  An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.  An attractive salary and benefits package.  A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.  A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.  #LI-CS1#LI-HYBRIDAbout Bentley SystemsAround the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. Equal Opportunity Employer:Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-DiscriminationBentley participates in e-Verify / Bentley participate in e-Verify / Right to Work NoticeRequest an Accommodation:As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling View phone number on click.appcast.io or sending us an email at View email address on click.appcast.io