Digital Marketing Specialist

Digital Marketing Specialist Employment Type: Full-Time Shift: Mon‑Fri, days Position Purpose The Digital Marketing Specialist will report to the Regional Marketing Manager and will support the social media strategy and execution for Trinity Health Mid-Atlantic. This role involves collaborating with cross‑functional teams to create consumer‑focused content that engages various audiences. The specialist will ensure consistent, coordinated, and high‑performing delivery that aligns with both system‑wide and hospital‑based priorities. Additionally, this position requires the ability to analyze data, track results, and make recommendations to improve performance of social media initiatives. Responsibilities Support the execution of THMA’s social media strategy for hospitals in Maryland, Delaware, and Pennsylvania. Execute enterprise social media strategy. Oversee workflows and content calendar management. Ensure adherence to established social media standards, training and internal resources to ensure consistent alignment across hospitals. Ensure that the content is optimized to align with the audience's interests and needs. Monitor audience sentiment, reviews, comments, and online conversations to identify emerging issues and escalating sensitive or negative issues when needed. Minimum Qualifications Bachelor's Degree in related field (required) 3+ years relevant work experience (required) Experience supporting enterprise social media channels with knowledge of modern platforms Video editing and graphic design skills. Position Highlights and Benefits Comprehensive benefit packages, including medical, dental, vision, mental health, paid time off, 403B, education assistance and voluntary benefits (pet insurance, accident insurance, hospital indemnity and others) available from the first day of employment. Work/Life balance with flexible schedules. Free onsite parking. Our mission and core values are what drive each member of Trinity Health to support each other, communicate openly and respectfully while embracing a culture that nurtures a healing, safe environment for all. Referral Rewards Program Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person‑centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law. #J-18808-Ljbffr