Director, Enterprise YouTube Strategy & Governance

The Director, Enterprise YouTube Strategy & Governance will serve as the central strategy lead for The Walt Disney Company’s YouTube presence. This role oversees the intersection of brand strategy, digital operations, and enterprise governance. The Director collaborates across segments, markets and the digital teams that drive creative content strategy for Disney’s YouTube channels, ensuring enterprise priorities are reflected in on-channel execution.Responsibilities: Enterprise Strategy & Channel OptimizationDefine the cross-company YouTube channel optimization, including global vs. regional channel approach, channel rationalization, and footprint optimization across Disney’s portfolioSet enterprise-wide content priorities—determining which franchises and brands to invest in based on audience research, brand strategy, and business objectivesEstablish channel architecture to maximize reach, engagement, and brand consistencyDefine windowing strategy, balancing audience development with monetization objectivesGovernance & ComplianceOversee governance of The Walt Disney Company’s YouTube CMS ecosystem and all underlying channels across business segmentsManage content classification and categorization (MFK vs. GA), ensuring all channels are properly configured and integrated into their respective environmentsEstablish and enforce standards for user permissions, advertising policy, channel management, and content complianceWork closely with Legal teams to ensure ongoing regulatory and platform-policy compliance across the enterprisePolicy Development & OversightDefine and maintain enterprise-wide policies spanning channel management, monetization, content classification, and complianceTrack adherence to policies across business segments and international markets; identify gaps and drive continuous improvementServe as the internal authority on YouTube platform policies and their application across Disney’s operationsPerformance Measurement & Competitive IntelligenceIn collaboration with the business segments, define success criteria, KPIs, and enterprise-wide pillars for YouTube content performanceTrack and analyze performance at brand, franchise, and audience levels; translate data into actionable insights and recommendationsMonitor the competitive landscape, platform algorithm evolution, and industry trends to keep Disney’s strategy ahead of the curveCross-functional Collaboration & Platform PartnershipDrive alignment across lines of business through clear prioritization frameworks and ongoing governance structuresTrack and report initiative progress to senior leadershipPartner closely with digital creative teams responsible for content strategy and channel execution to ensure alignment between enterprise priorities and on-channel deliveryScale best practices for content uploads, metadata management, and compliance across the organizationCoordinate with international markets to balance global strategy with regional content needs and audience prioritiesPartner with the digital teams and directly with YouTube on platform roadmap, algorithm shifts, performance trends, and competitive benchmarksBasic Qualifications: 10+ years of relevant professional experienceDeep expertise in digital platform strategyStrong command of YouTube’s ecosystem—including its algorithm, monetization mechanics, content policies, and governance requirementsEqually comfortable defining high-level enterprise strategy and driving operational rigorDemonstrated track record of leading cross-functional initiatives in large, complex organizationsA strong background in brand strategyDeep knowledge of performance analytics and ability to create meaningful KPIsHighly developed relationship management skills are essentialExperience in media, entertainment, or consumer brands is preferred.Education:Bachelor’s degree in marketing, business, analytics or related field or equivalent experienceThe hiring range for this position in Burbank, CA is $185,484 to $248,820 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Reference: 10158260