Senior Strategist, Digital Advertising

Senior Strategist, Digital Advertising

Wheelhouse DMG is a sought-after digital marketing agency that has worked with some of the world's most innovative healthcare, medical device, and privacy-first brands for more than a decade. We consistently deliver exceptional business value through a combination of deep marketing expertise, purpose-built technology, and creative capabilities. As platform automation and privacy regulations disrupt traditional marketing initiatives, much of our work focuses on helping healthcare and MedTech organizations drive performance in a first-party data world.

The Digital Advertising Senior Strategist is responsible for developing sophisticated multi-channel digital advertising strategies that create exceptional business value for our clients. This includes the creation of media plans across multiple platforms, budget planning and pacing, ongoing analysis, testing and optimization of media strategies, performance insights, and client management. You will work closely with your entire practice, but especially with the Digital Advertising Analysts who are responsible for buying, activation and optimization on your accounts.

You're experienced in Digital Advertising across Search and Social and are continuously looking to take your impact to the next level with new platforms and strategies. Strong proficiency with Facebook Ads Manager and Search Engine Marketing (SEM) platforms is essential for this role, as you'll need to independently navigate these platforms and implement campaign optimizations. You will be reporting directly into the Managing Associate Director of Digital Advertising. You know the ins and outs of how campaigns run and get deep satisfaction and joy from delivering exceptional business value for clients. You're self-motivated and get a thrill from beating your own past performance. You're perpetually curious, you're constantly learning, and asking how to push the envelope. You're not afraid to fail but do so quickly and learn from the experience. You love to quarterback a team. You're great at looking at the bigger picture to understand what needs to get done, and how to get there. You lead by example and are confident and capable of executing the strategies you propose.

What you will do:

• Learn your clients' businesses as if they are your own including your clients' internal priorities. Conduct stakeholder interviews, market and competitor research.
• Create bespoke digital media strategies for clients that are prioritized around driving business value and scaling. Develop a strategic roadmap of initiatives and work closely with your Digital Advertising team to implement.
• Craft a compelling story for client strategies that convey the value and importance of your recommendations
• Can speak to strategy and cascading tactics at a high (or Executive) level, as well as at a deep, in the weeds (Practitioner) level.
• Speak the language of data and can communicate that as easily with clients as you can our internal data team
• Craft clear agendas for internal and external meetings to ensure every meeting has a clear purpose and outcome.
• Lead presentation planning and creation for your clients, including working cross-department
• Stay up to date on the latest news and updates in the Digital Media space, as well as news and updates within a client's industry, including their competitive landscape.
• Delegate tasks or follow-ups among team members, set deadlines, troubleshoot and mentor to ensure fantastic results.
• Surface wins internally and to clients.
• Work closely with content and creative teams, both client-side and within Wheelhouse, to ideate campaign assets that will make an impact. Test and report against content and creative assets.
• Develop unified strategies across Paid Search, Paid Social, and Programmatic Display channels. Research and develop campaigns for additional channels and platforms beneficial to your clients, including industry-specific and direct buys.
• Collaborate with channel experts, Managers, and team members to produce best-in-class digital campaigns. Advocate for cross-team initiatives to support client performance.

What you bring to the team.

• 5+ years experience managing and optimizing digital campaigns across Search Ads (Google / Microsoft), Social Ads (Facebook / LinkedIn)
• 5+ years managing media budgets across platforms and maintaining ROAS or CPA targets
• 4+ year of Google Analytics (or other web analytics) for reporting, conversion tracking, and attribution
• 4+ years of A/B testing experience on relevant ad platforms
• 4+ year in a client-facing role
• Experience developing multi-channel strategies that drive significant value
• Proficient in Microsoft Office Suite, with Advanced Excel Knowledge
• Financial, medical, and healthcare media management experience a plus
• Analytical and creative thinking skills
• Excellent written and verbal communication, interpersonal, and organizational skills
• Detail oriented with extremely high standards for ensuring your client's campaigns are "audit proof"
• Highly self-motivated and always looking for opportunities to improve and expand client campaigns and channels. Not afraid to try new things.
• Relentless drive to create value with a strong sense of urgency, empathy, and ability to prioritize appropriately
• Enthusiastic about mentorship and helping your team members grow their skills
• Able to have "kind truth" conversations to share critical feedback in kind but effective ways

Preferred:

• Programmatic experience
• Healthcare client background
• Retail client background
• Google Ads (Meta Certified is a plus)
• Additional channels such as Amazon, Yahoo, TikTok, OTT and podcast ads are a plus

Compensation Range

$120,000 - $140,000 USD

Beyond Experience: About You

Your love of digital marketing runs deep. You've likely been described as a T-Shaped Marketer, a jack of all trades, or a lifelong learner. You constantly look for new opportunities to connect the dots between marketing tactics and the goals you're working to achieve. And your relentless focus on business performance consistently delivers exceptional results.

You bias toward enabling team members rather than directing or dictating. You thrive in collaborative situations and may have commandeered a whiteboard or two in your day during brainstorming sessions. You're an active listener and are always looking for ways to help clients succeed, be that integrating new marketing tactics, proposing new work, or simply looking for ways to better collaborate. You have high emotional intelligence and empathy and are skilled at delivering feedback in a kind manner.

You are helpful, generous, and empathetic. Wheelhouse values resonate with you, and cynicism has no place in your work. You get joy from helping others to succeed.

What Wheelhouse offers:

• A passionate, joyful, values-driven company with a remote-first culture.
• An exciting, creative, and fast-paced atmosphere
• Competitive salary with semi-annual review processes
• Company-sponsored Medical, Dental and Vision coverage for the employee and their dependents
• Short Term Disability, Long Term Disability, Life Insurance and AD&D Benefits
• Access to the Company's Employee Assistance Program
• Quarterly volunteering and donation match
• $50 monthly Wellness stipend
• $1000 annual Professional Development & Education credit
• Joy Fund of $50 per month that can be spent on anything that brings joy to a Wheelhouse employee or client
• Unlimited PTO
• Generous Company Holidays
• Monthly Mental Health Days for employees to rest and recharge
• 3 months of 100% paid parental leave
• Participation in the Wheelhouse 401k program, including 100% match up to 4% of salary
• Participation in a Student Loan Assistance program

At Wheelhouse DMG, we believe that our differences add to the richness of our experience together. This means we not only welcome diversity; we celebrate it! Your gender identity, your religion, your skin color, where you come from, are essential to who you are and will be welcomed here. We believe that by fostering a culture of inclusion where everyone is able to bring their whole selves to work, we will create a place where everyone feels like they belong and are valued for who they are. We have an ongoing commitment to diversity and equal opportunity for all applicants and employees. Come as you are, everyone is welcomed here -- but don't forget to apply!